Mortgage Marketing

It can be challenging to find qualified mortgage leads. What many loan officers don’t realize is that there are some surprisingly simple ways to find prospects. Today, we’re sharing some of the most effective ways to generate more qualified mortgage leads. Follow these tips and watch your business grow.

Direct Mail
Direct mail’s targeting capabilities are unmatched, which is why it’s such a great tool for mortgage marketing and getting more leads. You can buy a data list made up of the exact type of prospects you’re looking for – i.e., refinance, reverse, FHA/VA, and more. Mailing lists have additional attributes you can use for even more precise targeting (such as age, credit score, and more depending on the list). Direct mail is an extremely powerful way to generate more qualified mortgage leads because you’re able to reach the right audience. Also, direct mail campaigns tend to have high ROIs, which is another bonus.

Connect with Realtors
Creating and cultivating strong relationships with realtors is one of the best ways to close more loans. Realtors come into contact with people house hunting on a daily basis, most of whom will be applying for a mortgage. If you become friends with realtors and they feel they can trust you, they’ll likely refer you to their clients.

Social Media
Believe it or not, social media can be a brilliant way to connect with leads. Joining local real estate Facebook groups is an effortless way to get yourself connected with more realtors which can, in turn, bring you more referrals. In today’s highly digital age, you need to make yourself seen on social media. You should have professional accounts on Facebook, Instagram, or LinkedIn – or all three – to promote yourself. Post regularly about recent closings, client success stories, and any impressive stats regarding your business. You can (and should) also post helpful articles and tips that people applying for a mortgage will find informative. If you see that your friends or people you follow on social media are planning a move, you can try messaging them to offer your services.

Ask
We saved the easiest for last. Sometimes asking is the best way to get more leads. Reach out to former clients to ask for referrals and recommendations. In most cases, if people had a positive experience working with you, they’ll be happy to recommend you to others. Aside from clients, you can also let people know that you’re looking for more business. Ask family members, friends, neighbors, members of clubs/organizations you belong to, and anyone else you can think of. The benefit of asking for referrals is that people are often more likely to trust people they’re close with over reviews and testimonials from strangers.