B2C Direct Mail Marketing With Consumer Lists

Direct mail with consumer lists is an excellent way for B2C companies to grow their business.  Today, many companies favor digital media marketing with paid search, social media ads, and display ads, but it’s important to remember that direct mail marketing is still a powerful tool.  It can be especially effective when used in conjunction [...]

By | November 30th, 2018|Data Lists|

Finding Targeted Mailing List

The first step in any direct mail campaign is to find a targeted mailing list.  It doesn’t matter the industry you work in, the size of your campaign, or what you’re offering - this is always the first step.  Doing this is crucial as it helps you focus your advertising budget and efforts on your [...]

By | November 27th, 2018|Data Lists|

How to Get More Results Out of Your Trigger Leads

Trigger leads are one of the best types of leads that a direct mail marketer can have. Using trigger data yields amazing results because it eliminates the guesswork about properly timing your campaign. All the contacts on a trigger data list are in the market for a loan, which increases the likelihood that they’ll be [...]

By | September 25th, 2018|Data Lists|

The Benefits of Targeted Mailing Lists

If there’s one thing that you need to understand about direct mail, it’s this: targeted mailing lists achieve the best results. If you’re newer to direct mail, this may come as a shock to you. We’ll admit that it can feel counterintuitive. Most of us (especially those of us in marketing and advertising) believe that [...]

By | July 31st, 2018|Direct Mail|

Better Results with Targeted Mailing Lists

Using a targeted mailing list may feel counterintuitive. If you’re new to direct mail, you may be wondering any or all of these questions: Wouldn’t it make more sense to send mailers to as many people as possible? Doesn’t sending direct mail to a broader audience increase your chances of getting sales? Isn’t it better [...]

By | March 29th, 2018|Direct Mail|

What Happens When You Start Using Targeted Mailing Lists

If you’ve ever executed direct mail campaigns with low-quality data or without a targeted mailing list, you probably haven’t had the most stellar results. Here on the blog, we love discussing direct mail’s numerous benefits, but it’s important for us to stress that you'll only see these if you’re using a reliable and accurate data [...]

By | September 18th, 2017|Data Lists, Direct Mail|

Direct Mail Campaigns With Consumer Mailing Lists

Before you begin a marketing campaign - whether it’s through direct mail, social media, or search engine - you need to know your target audience. Who are your consumers? What are their needs? What advertisements do they best respond to? Knowledge is power, and the more knowledgeable you are about your customer base, the more [...]

By | August 2nd, 2017|Direct Mail|