Trigger leads Data – A Mortgage Marketer’s Strongest Weapon

Your job as a mortgage marketer is tricky.  You’re marketing something with a very specific audience - people who are applying for mortgages or refinancing on their existing home loan.  As you know, people don’t make quick decisions about the mortgage company they'll choose.  A home loan isn’t like a pair of shoes which someone [...]

By | November 15th, 2018|Mortgage Marketing|

Demand For Mortgage Triggers Skyrocketing Due to HARP 2.0 and FHA Refinancing

HARP 2.0 and the expanded FHA guidelines have been generating a massive increase in the number of credit inquiries. Titan List & Mailing Services, Inc., discusses how mortgage marketers are using triggers from credit inquiries to target HARP and FHA prospects. The demand for mortgage triggers skyrocketed within the last few weeks due to the [...]

By | May 23rd, 2012|Data Lists, Direct Mail, Mortgage Advertising|