Mortgage marketing can be challenging. It’s a competitive industry and for ads to be effective they need to reach specific people. Lenders need to have precise targeting to connect with the right audience, and unfortunately, not every advertising medium has that capability. To help you improve your mortgage marketing, we’re sharing three different forms of [...]
It can be challenging to find qualified mortgage leads. What many loan officers don’t realize is that there are some surprisingly simple ways to find prospects. Today, we’re sharing some of the most effective ways to generate more qualified mortgage leads. Follow these tips and watch your business grow. Direct Mail Direct mail’s targeting capabilities [...]
Let’s face it - mortgage marketing isn’t always easy. Taking out a home loan isn’t a spur of the moment impulse buy. Since it’s such a big decision, people spend a considerable amount of time selecting the mortgage company they’ll work with. Improving your marketing strategy will bring you more business, but the key is [...]
Keeping up with the latest marketing trends is an essential part of running a successful business. Without a strong marketing strategy, you limit your potential for generating more sales. Mortgage marketing can be particularly tricky since most people looking for a home loan don’t apply or commit on a whim. It can take people months [...]
Many mortgage companies don’t actively promote reverse mortgages because they think that it’s too hard to market to senior citizens. What they don’t realize is that as baby boomers are getting older, the pool of potential reverse mortgage candidates is growing. From a business standpoint, it doesn’t make sense to be ignoring such a significant [...]
If you work in the mortgage industry, you probably already know that it can be tough getting mortgage leads. Buying a home is a major life decision that people typically spend a lot of time planning and considering. People aren’t applying for home loans unless they’re seriously thinking about taking this big step. Yes, there [...]
Direct mail has been a mortgage marketing staple for decades. Other ads can't beat the response rates, the sales rates, and ROI that direct mail campaigns deliver. Additionally, direct mail’s targeting capabilities make it simple for mortgage lenders to identify the most promising prospects. Whether you’re a seasoned pro, planning your first campaign, or just [...]
If you’re looking for efficient new ways to drive your mortgage sales, you ought to consider trying a direct mail campaign with trigger data. Direct mail is already the mortgage industry’s number one marketing strategy. The results these campaigns deliver are second to none. Seasoned professionals know that direct mail can bring them more sales [...]
Finding the right data list for your direct mail campaign can be challenging. With so many options on the market, how do you know which list to buy? Purchasing the wrong list can lead to disastrous results - few responses, unqualified leads, low sales rates, little or no return on your investment - which is [...]
High-quality data is a direct mail essential. Your campaign won’t yield high response rates, sales rates, or ROI with a less than stellar mailing list. Because of this, you need to be educated and prepared when you shop for data. The more you know about what to look for, the more likely you’ll be to [...]
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