Tips for Generating More Mortgage Leads

It can be challenging to find qualified mortgage leads. What many loan officers don’t realize is that there are some surprisingly simple ways to find prospects. Today, we’re sharing some of the most effective ways to generate more qualified mortgage leads. Follow these tips and watch your business grow. Direct Mail Direct mail’s targeting capabilities [...]

By | October 26th, 2018|Mortgage Marketing|

Effective Mortgage Marketing Strategies You Should be Practicing

Let’s face it - mortgage marketing isn’t always easy. Taking out a home loan isn’t a spur of the moment impulse buy. Since it’s such a big decision, people spend a considerable amount of time selecting the mortgage company they’ll work with. Improving your marketing strategy will bring you more business, but the key is [...]

By | October 12th, 2018|Mortgage Marketing|

Up-and-coming Mortgage Marketing Trends

Keeping up with the latest marketing trends is an essential part of running a successful business. Without a strong marketing strategy, you limit your potential for generating more sales. Mortgage marketing can be particularly tricky since most people looking for a home loan don’t apply or commit on a whim. It can take people months [...]

By | September 28th, 2018|Mortgage Marketing|

Why Reverse Mortgage Marketing Is Easier Than You Think

Many mortgage companies don’t actively promote reverse mortgages because they think that it’s too hard to market to senior citizens. What they don’t realize is that as baby boomers are getting older, the pool of potential reverse mortgage candidates is growing. From a business standpoint, it doesn’t make sense to be ignoring such a significant [...]

By | September 14th, 2018|Data Lists, reverse mortgage|

How to Get Better Mortgage Leads

If you work in the mortgage industry, you probably already know that it can be tough getting mortgage leads. Buying a home is a major life decision that people typically spend a lot of time planning and considering. People aren’t applying for home loans unless they’re seriously thinking about taking this big step. Yes, there [...]

By | August 29th, 2018|Mortgage Marketing|

Direct Mail Mortgage Marketing Tricks to Try Now

Direct mail has been a mortgage marketing staple for decades. Other ads can't beat the response rates, the sales rates, and ROI that direct mail campaigns deliver. Additionally, direct mail’s targeting capabilities make it simple for mortgage lenders to identify the most promising prospects. Whether you’re a seasoned pro, planning your first campaign, or just [...]

By | June 29th, 2018|Direct Mail|

How to Generate Mortgage Trigger Leads

If you’re looking for efficient new ways to drive your mortgage sales, you ought to consider trying a direct mail campaign with trigger data. Direct mail is already the mortgage industry’s number one marketing strategy. The results these campaigns deliver are second to none. Seasoned professionals know that direct mail can bring them more sales [...]

By | June 22nd, 2018|Mortgage Marketing|

Finding Data Lists That Meet Your Needs

Finding the right data list for your direct mail campaign can be challenging. With so many options on the market, how do you know which list to buy? Purchasing the wrong list can lead to disastrous results - few responses, unqualified leads, low sales rates, little or no return on your investment - which is [...]

By | May 25th, 2018|Data Lists, Direct Mail|

Qualities of a Great Data List Broker

High-quality data is a direct mail essential. Your campaign won’t yield high response rates, sales rates, or ROI with a less than stellar mailing list. Because of this, you need to be educated and prepared when you shop for data. The more you know about what to look for, the more likely you’ll be to [...]

By | May 22nd, 2018|Data Lists|

Pinpointing Qualified Mortgage Leads

Finding qualified leads can be one of the biggest challenges that a mortgage lender faces. You don’t want to waste time pursuing prospects that aren’t interested in your offering. You also want to make sure that your target audience is working with you instead of one of your competitors. Luckily for you, direct mail makes [...]

By | April 23rd, 2018|Mortgage Marketing|