Trends Sweeping the Direct Mail Services Industry

Even with the many advances in digital marketing, direct mail remains one of the best advertising methods. It continues to yield high response and sales rates and also attractive ROIs. If you’ve been using direct mail for a while now, you may think that you have it down pat. While there are some universal aspects [...]

By | November 14th, 2018|Direct Mail|

How to Achieve A Winning Direct Mail Marketing Strategy

When it comes to direct mail, there isn’t a one size fits all strategy that works for every business and industry. However, after twenty years of experience, we’ve discovered that there’s a general template that most companies can follow. The best part of this model is that you can customize it based on your personal [...]

By | September 20th, 2018|Direct Marketing|

Is Digital Technology Changing The Direct Mail Services Industry?

It feels like every few months a new digital technology is released that shakes up each industry. Video games and kids apps for mobile phones and tablets have disrupted the toy and gaming industries. Lyft and Uber have disrupted the gasoline and auto industries. Amazon and e-commerce platforms have disrupted the retail industry. Of course, [...]

By | October 24th, 2017|Direct Mail|

Top 3 Reasons Why Direct Mail Marketing Campaigns Fail

On the blog, we often talk about the amazing success that direct mail marketing can bring for you. We brag about its superior targeting capabilities; we show off the success our clients have had. It’s fun and easy to talk and write about the incredible impact that a direct mail campaign can have. Writing about [...]

By | September 11th, 2017|Direct Mail|

How Credit Bureau Data Can Increase Your Sales

Direct mail is very competitive. You probably already know this if you’ve been the business for a while. Companies who use direct mail are always looking for the next best way to beat the competition.  Many think that the solution is using better graphics, making offers more enticing, and hiring professional copywriters.  Do those things [...]

By | May 10th, 2017|Data Lists, Direct Mail, Direct Marketing|

Why B2Bs Need Direct Mail Marketing

Do you ever feel like B2Cs have it made when it comes to marketing?  It seems like it’s so much easier to come up with cool ad campaigns for a B2C product than a B2B.  After all, Salesforce has 32,000 Instagram followers compared to Nike, which has 71.6 million.  B2B marketing can feel tricky and [...]

By | May 5th, 2017|Direct Mail, Direct Marketing|

Direct Mail for B2Bs – Does It Work

Direct mail is a common advertising tool for business-to-consumer (B2C) companies.  People check their mailbox more thoroughly than they do their emails, many people actually enjoy receiving physical mail, and people like being able to save mailers for later use - all of which make direct mail marketing effective for B2Cs.  However, this doesn’t mean [...]

By | January 31st, 2017|Direct Mail, Direct Marketing, Email, Advertising|

3 Tactics to Keep from Losing Your Customers to Trigger Leads

You just started working with a new customer and already they are getting calls and direct marketing pieces from your competitors trying to undersell you. While the enemy may seem to be your competitor, the real culprit is the trigger lead. When you pull someone’s credit, the credit bureau may sell your borrower’s information to [...]

By | January 2nd, 2014|Direct Mail, Mortgage News|

Let Humor Help Drive Your Direct Marketing Sales

When it comes to doing business, there are many aspects that you need to take into account to be successful. Customer service, hardworking employees and a great product are all important aspects to regard highly. However, your sales contribute to your bottom line. Without sales, your business would be non-existent. Regardless of what kind of [...]

By | December 10th, 2013|Uncategorized, Direct Mail, Direct Marketing|

Direct Mail Response Rates: Mortgage Advertising

Direct mail is widely used throughout the mortgage industry.  There has been a perception in the marketing industry that direct mail is less effective than digital channels, but on average you can expect a 3 - 4% response rate compared to email’s average response rate of 0.12%.  This means that direct mail has a response [...]

By | July 23rd, 2013|Data Lists, Direct Mail, Direct Marketing, Mortgage Advertising|