Trends Sweeping the Direct Mail Services Industry

Even with the many advances in digital marketing, direct mail remains one of the best advertising methods. It continues to yield high response and sales rates and also attractive ROIs. If you’ve been using direct mail for a while now, you may think that you have it down pat. While there are some universal aspects [...]

By | November 14th, 2018|Direct Mail|

What to Look for in Direct Mail Services

If you’re looking for a direct mail service provider, there are many things that you need to consider. Direct mail campaigns can yield amazing results: high sales rates and significant ROI - what more could an advertiser want? However, it’s crucial that you find the right company (or companies) to work with to ensure that [...]

By | August 16th, 2018|Data Lists, Direct Mail|

Direct Mail Services that can Improve Your Campaigns

Let’s face it - planning and executing a successful direct mail campaign isn’t always easy. There are a lot of steps that go into making sure that every aspect of your campaign falls into place perfectly. It can be especially challenging if you’re new to direct mail or have a small advertising team. You should [...]

By | July 20th, 2018|Data Lists, Direct Mail|

Direct Mail Services for your Best Campaign

Think of direct mail campaigns as cars in the sense that they’re made up of many parts. A Mercedes is a gorgeous luxury car because every single part of it is perfect - a sleek exterior, powerful engine, comfortable interior, advanced technology, etc. Mercedes wouldn’t be the gold standard for high-end cars if any of [...]

By | April 30th, 2018|Direct Mail|

Direct Mail Consumer Lists for Small Local Businesses

We want to remind you that direct mail isn’t just for national chains like Google or Burger King. Sure, companies of that size benefit from their notoriety and hefty advertising budgets - but that doesn’t mean that a multi-million dollar budget is required for direct mail success. Small local businesses (even newer ones or businesses [...]

By | February 22nd, 2018|Direct Mail, Direct Marketing|

About The Offer – Why Your Direct Mail Campaigns Aren’t Driving Sales

Think of your direct mail campaign as a machine with many moving parts. All of the pieces need to be in sync and intact to power the machine. A faulty part can slow down the machine or even cause it to malfunction. Like machines, direct mail campaigns require that each part (the data list, offer, [...]

By | December 27th, 2017|Direct Mail|

Is Digital Technology Changing The Direct Mail Services Industry?

It feels like every few months a new digital technology is released that shakes up each industry. Video games and kids apps for mobile phones and tablets have disrupted the toy and gaming industries. Lyft and Uber have disrupted the gasoline and auto industries. Amazon and e-commerce platforms have disrupted the retail industry. Of course, [...]

By | October 24th, 2017|Direct Mail|

Following Up With Your Direct Mail Campaigns

Don’t think that your direct mail campaign is over as soon as the last mailer is delivered. To make the most out of your campaign, you should practice following up with your recipients. Contacting your target audience after sending the initial mailer can increase the likelihood of receiving responses and closing sales. Maintaining relationships with [...]

By | August 16th, 2017|Direct Mail|