Even with the many advances in digital marketing, direct mail remains one of the best advertising methods. It continues to yield high response and sales rates and also attractive ROIs. If you’ve been using direct mail for a while now, you may think that you have it down pat. While there are some universal aspects [...]
Direct mail continues to be one of the most powerful marketing tools. When done correctly, a campaign can yield high response and sales rates, and a great ROI. You don’t need to give up direct mail marketing if you’re finding that your campaigns aren’t generating the results you wanted. There are a few modifications you [...]
When it comes to direct mail, there isn’t a one size fits all strategy that works for every business and industry. However, after twenty years of experience, we’ve discovered that there’s a general template that most companies can follow. The best part of this model is that you can customize it based on your personal [...]
Have you ever bought an email list? If you have, it’s likely you’ve experienced some disappointing results, such as low open rates, low response rates, and a high number of spam reports and unsubscribe. What’s most discouraging about a failed email campaign is that consumer email lists aren’t cheap. It can cost thousands of dollars [...]
Few things are more frustrating and disappointing than pouring time, money, effort, and creativity into a direct mail campaign only for it to yield less than stellar results. Any advertising campaign requires you to take a chance and invest resources, which it’s why you need to be strategic and methodical when you plan your campaign. [...]
If you’re looking for efficient new ways to drive your mortgage sales, you ought to consider trying a direct mail campaign with trigger data. Direct mail is already the mortgage industry’s number one marketing strategy. The results these campaigns deliver are second to none. Seasoned professionals know that direct mail can bring them more sales [...]
Email marketing has been a significant trend over the past few years. Many marketers are drawn to it because of the low (or non-existent) start-up costs. We agree that email can be a useful and effective marketing tool. However, we think it’s important to understand its limitations. Email is great for in-house lists or if [...]
B2B marketing can be tough. The sales cycles are long, and you may find yourself going back and forth with leads for a few months before closing a sale. Getting your message to your target audience is challenging. Today’s professionals are exceptionally busy and rarely have time to take an inbound sales call or dig [...]
Think of direct mail campaigns as cars in the sense that they’re made up of many parts. A Mercedes is a gorgeous luxury car because every single part of it is perfect - a sleek exterior, powerful engine, comfortable interior, advanced technology, etc. Mercedes wouldn’t be the gold standard for high-end cars if any of [...]
We can’t stress the importance of a high-quality mailing list. It’s the foundation of your direct mail campaign. If you’re using excellent data, it’ll set you up for successful, lucrative results. Many people think that a data list can only be used one time. To people who believe this, we say, why not take advantage [...]
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