Testing can be an excellent way for you to fine-tune your direct mail marketing strategy. The results can provide you with a wealth of valuable information that can inform you on how to achieve more successful campaigns. If you aren’t testing your direct mail campaigns already, you definitely should be. Today, we’re sharing a guide [...]
B2C companies have been using direct mail marketing for decades. It’s proven to be one of the most effective types of advertising, which is why its stilled used today - and also why it will continue to be used year after year. One of the direct mail’s greatest benefits is its targeting capabilities. The data [...]
Hopefully you’ve already started to plan your marketing strategy for 2019, and hopefully it includes direct mail. Many marketers are surprised to see that direct mail is still used in today’s digital world. Some are even skeptical of its relevance and efficiency compared to digital marketing tools. What every marketer and advertiser needs to know [...]
Even with the many advances in digital marketing, direct mail remains one of the best advertising methods. It continues to yield high response and sales rates and also attractive ROIs. If you’ve been using direct mail for a while now, you may think that you have it down pat. While there are some universal aspects [...]
Direct mail continues to be one of the most powerful marketing tools. When done correctly, a campaign can yield high response and sales rates, and a great ROI. You don’t need to give up direct mail marketing if you’re finding that your campaigns aren’t generating the results you wanted. There are a few modifications you [...]
When it comes to direct mail, there isn’t a one size fits all strategy that works for every business and industry. However, after twenty years of experience, we’ve discovered that there’s a general template that most companies can follow. The best part of this model is that you can customize it based on your personal [...]
Have you ever bought an email list? If you have, it’s likely you’ve experienced some disappointing results, such as low open rates, low response rates, and a high number of spam reports and unsubscribe. What’s most discouraging about a failed email campaign is that consumer email lists aren’t cheap. It can cost thousands of dollars [...]
Few things are more frustrating and disappointing than pouring time, money, effort, and creativity into a direct mail campaign only for it to yield less than stellar results. Any advertising campaign requires you to take a chance and invest resources, which it’s why you need to be strategic and methodical when you plan your campaign. [...]
If you’re looking for efficient new ways to drive your mortgage sales, you ought to consider trying a direct mail campaign with trigger data. Direct mail is already the mortgage industry’s number one marketing strategy. The results these campaigns deliver are second to none. Seasoned professionals know that direct mail can bring them more sales [...]
Email marketing has been a significant trend over the past few years. Many marketers are drawn to it because of the low (or non-existent) start-up costs. We agree that email can be a useful and effective marketing tool. However, we think it’s important to understand its limitations. Email is great for in-house lists or if [...]
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