Guide to Testing Your Direct Mail Campaigns

Testing can be an excellent way for you to fine-tune your direct mail marketing strategy.  The results can provide you with a wealth of valuable information that can inform you on how to achieve more successful campaigns.  If you aren’t testing your direct mail campaigns already, you definitely should be.  Today, we’re sharing a guide [...]

By | December 21st, 2018|Direct Mail|

Better Results with Targeted Mailing Lists

Using a targeted mailing list may feel counterintuitive. If you’re new to direct mail, you may be wondering any or all of these questions: Wouldn’t it make more sense to send mailers to as many people as possible? Doesn’t sending direct mail to a broader audience increase your chances of getting sales? Isn’t it better [...]

By | March 29th, 2018|Direct Mail|

About The Offer – Why Your Direct Mail Campaigns Aren’t Driving Sales

Think of your direct mail campaign as a machine with many moving parts. All of the pieces need to be in sync and intact to power the machine. A faulty part can slow down the machine or even cause it to malfunction. Like machines, direct mail campaigns require that each part (the data list, offer, [...]

By | December 27th, 2017|Direct Mail|

What Mortgage Lenders Need To Know About Direct Mail

Direct mail is a marketing staple in the mortgage industry. Here at Titan List, we’ve helped countless mortgage lenders generate new leads and earn millions of dollars in closings. However, there are still many mortgage companies out there who don’t use direct mail or who aren’t using it to its full advantage. Here we have [...]

By | September 28th, 2017|Direct Mail, Mortgage Marketing|

New to Direct Mail? Try Postcards

Ah, postcards. There’s so much that we can say about these amazing mailers. We’ve talked about their benefits many times on our blog (see here, and here). However, there’s one thing that we haven’t discussed: postcards for direct mail “newbies.” You see, while we love direct mail and think that it’s an incredible marketing tool, [...]

By | July 24th, 2017|postcard postage|

Simple Changes to Make Your Direct Mail Campaign More Effective

Have you ever felt like you’ve hit a wall with your direct mail campaigns?  By this, we mean feeling like your campaigns are performing okay, but not as well as you had hoped.  If you have, you’re not alone.  Direct mail marketers all have one thing in common: they want their campaigns to be successful.  [...]

By | June 30th, 2017|Data Lists, Direct Mail, Direct Marketing|

Direct Mail: 70 Percent of Your List With 100 Percent of the Results

Prepairing apple pie Most of the time, direct mailing to your entire list makes sense. However, there are certain circumstances that should be considered to only target certain segments on your list. Sometimes, eliminating segments and reinvesting that capital on people who are more likely to respond is a better use of your [...]