The auto industry is a lucrative market, but that doesn’t mean that the process to make a sale is short or easy. Consumers typically don’t buy cars as a spur of the moment decision. For most people, purchasing a new car requires them to spend a considerable amount of time saving money and researching different [...]
Direct mail with consumer lists is an excellent way for B2C companies to grow their business. Today, many companies favor digital media marketing with paid search, social media ads, and display ads, but it’s important to remember that direct mail marketing is still a powerful tool. It can be especially effective when used in conjunction [...]
Trigger leads are one of the best types of leads that a direct mail marketer can have. Using trigger data yields amazing results because it eliminates the guesswork about properly timing your campaign. All the contacts on a trigger data list are in the market for a loan, which increases the likelihood that they’ll be [...]
Buying a data list is the most important part of your direct mail campaign. Unfortunately, it can also be the most stressful part as well. List shopping and company research can feel tedious and overwhelming. The stakes are high because buying the wrong list or making an error can be a costly mistake that sabotages [...]
If you’re looking for a direct mail service provider, there are many things that you need to consider. Direct mail campaigns can yield amazing results: high sales rates and significant ROI - what more could an advertiser want? However, it’s crucial that you find the right company (or companies) to work with to ensure that [...]
If you’re a direct mail beginner, welcome! We think you’re going to enjoy its many benefits, such as high response rates, increased sales, and a substantial ROI. If there’s one thing that we think you need to know about before you start planning your first campaign, it’s direct mail lists. You may not know it [...]
Let’s face it - planning and executing a successful direct mail campaign isn’t always easy. There are a lot of steps that go into making sure that every aspect of your campaign falls into place perfectly. It can be especially challenging if you’re new to direct mail or have a small advertising team. You should [...]
If you’re in the auto or mortgage industry and are thinking about planning a direct mail campaign, we strongly recommend using a trigger data list. Trigger leads are a marketing must for big-ticket purchases, such as a home or a car. Consumers seldom make these purchases on impulse and don’t make these purchasing decisions lightly. [...]
Finding a direct mail marketing strategy that works can be hard. Often people go through a lengthy trial and error process to figure out what helps them meet and exceed their campaign goals. Few people can come up with the perfect plan right off the bat, but being aware of some simple mistakes (and figuring [...]
Finding the right data list for your direct mail campaign can be challenging. With so many options on the market, how do you know which list to buy? Purchasing the wrong list can lead to disastrous results - few responses, unqualified leads, low sales rates, little or no return on your investment - which is [...]
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