How To Personalize Your Direct Mail Campaign

Have you ever wondered why direct mail is still so popular?  It’s a legitimate question, especially with the rising popularity of digital marketing platforms like social media, SEM and email.  We can’t deny that some of these new tools have advantages over direct mail.  Digital marketing is modern and trendy, it allows advertisers to reach [...]

By | November 30th, 2016|Direct Mail, Graphic Design, Web Design, Social Media|

Direct Mail in a Digital Age

Advances in technology have transformed the business world, most significantly the ways that companies handle marketing and advertising.  Direct mail, one of the oldest marketing strategies, now competes against more forms of advertising than ever before, such as SEM, email marketing, social media ads - just to name a few.  So what does this mean [...]

By | October 27th, 2016|Data Lists, Direct Mail, Direct Marketing, Email, Advertising, Social Media|

5 Strategies for Creating Engaging Mortgage Facebook Posts

Naturally, there’s a lot of competition for people’s attention on Facebook—you’ll find posts on everything from the latest viral video to an update on your cousin’s latest work crisis.  So, how does a mortgage lender break through the clutter?  By using the 5 strategies we’ve identified below to make more engaging mortgage Facebook posts: Use [...]

By | November 23rd, 2015|Mortgage Marketing, Advertising, Social Media|

Create Engaging Mortgage Blog Posts with these Easy Tips

You ARE blogging, right?  All kidding aside, we always encourage lenders to create engaging mortgage blog posts as a marketing tool.  Blogging gives you the opportunity to communicate with your leads in a friendly format, to reach new prospects, and to prevent your past clients from forgetting about your services--something that’s especially useful when they’re [...]

By | September 29th, 2015|Mortgage Advertising, Mortgage Marketing, Blogging, Social Media|

3 Surefire Strategies for Increasing Your Mortgage Online Visibility

At times, it can seem next to impossible to boost your company’s search engine rankings.  But don’t despair!  Not only will the advice in this post help you to improve your rankings, but it will also increase your mortgage online visibility—meaning that your website will be found more often by more of the people who [...]

By | September 25th, 2015|Mortgage Marketing, Content Marketing, Selling, Social Media|

How to Create a Mortgage Business Facebook Page

If you’re new to Facebook, we have some tips that are going to make your social media transition far easier.  Below we provide you with essential steps to help you grow your mortgage business facebook page: Create a Facebook Business Page.  Rather than using your personal Facebook account, create a business Facebook page for your [...]

LinkedIn Tips that Will Improve your Sales Skills

LinkedIn can be an important tool for increasing sales—it allows you to develop new business connections, establish yourself as an industry authority, and present your business in the best possible light.  That said, you’re probably wondering how you can use LinkedIn to your competitive advantage.  Check out our top LinkedIn tips for maximizing your success: [...]

By | August 26th, 2015|Sales People, Selling, Social Media|

Social Media Guidelines for Mortgage Lenders

A question that we often hear from mortgage lenders who want to use social media is “What should I post?”  We have an answer for you!  Below we offer up social media guidelines for mortgage lenders that are going to help you feel more confident the next time you fire up your Facebook account: Consider [...]

By | July 20th, 2015|Mortgage Advertising, Mortgage Marketing, Social Media|

The Right Way to Use LinkedIn InMail Feature

If you haven’t used social media to any great extent, you may not be aware of how LinkedIn can be extremely beneficial for finding new prospects.  For instance, with LinkedIn inMail service, you can communicate on a personal level with new people in a way that is more successful than traditional email.  In fact, InsideSales.com [...]

By | April 8th, 2015|Email, Social Media|

Need Social Media Inspiration?

Salespeople often hear that social media is a growing key to financial success.  But rather than just relying on word-of-mouth anecdotes, it can be useful to check out the statistics on this subject.  The Aberdeen Report compared salespeople who used social media with those who didn’t and found that the former outperformed their peers by [...]