How to Market Reverse Mortgages with Direct Mail

As more and more Baby Boomers are aging and reaching age 62, the reverse mortgage market is bigger than it has ever been. Mortgage companies should capitalize on this influx and be aggressive with promoting reverse mortgages to both Boomers in their sixties as well as older seniors. Direct mail has proven to be the [...]

By | October 9th, 2018|reverse mortgage|

Why Reverse Mortgage Marketing Is Easier Than You Think

Many mortgage companies don’t actively promote reverse mortgages because they think that it’s too hard to market to senior citizens. What they don’t realize is that as baby boomers are getting older, the pool of potential reverse mortgage candidates is growing. From a business standpoint, it doesn’t make sense to be ignoring such a significant [...]

By | September 14th, 2018|Data Lists, reverse mortgage|

Secrets for Successful Reverse Mortgage Marketing

Is your mortgage company actively promoting reverse mortgages? If not, now is the time to start. We’re sharing our insider information so that you can successfully market reverse mortgages. Secret #1: Direct Mail Rules The first secret for reverse mortgage marketing is to use direct mail. For years, direct mail has been one of the [...]

By | June 18th, 2018|reverse mortgage|

Guide To Marketing Reverse Mortgages

Many mortgage professionals spend the majority of their marketing budget and efforts on targeting those with families and middle-aged people, and don’t place much focus on marketing to seniors. The senior market can be lucrative and shouldn’t be forgotten. Many mortgage marketers find success with promoting reverse mortgages, especially when they use direct mail as [...]

By | March 26th, 2018|reverse mortgage|

Marketing Reverse Mortgages

If you follow our blog, you probably already know that we frequently talk about why direct mail is such a powerful marketing tool for the mortgage industry. We’re also known for our posts about direct mail in today’s marketing world that tends to be digital-focused. Today, we’re combining those two topics to talk about reverse [...]

By | December 19th, 2017|Mortgage Lender, reverse mortgage|

What is a Reverse Mortgage and How Does it Work

A reverse mortgage is a home equity loan for senior homeowners age 62 and older who have a small mortgage or have paid off their house.  This type of loan allows seniors to tap into the equity in their home through payments they receive from the bank based on their accumulated home equity.  It’s a [...]