Blog

3010, 2018

Do’s and Don’ts For Buying Direct Mail Lists

By | October 30th, 2018|Tags: , , , |Comments Off on Do’s and Don’ts For Buying Direct Mail Lists

We really can’t stress enough how vital it is that you only use high-quality data for your direct mail campaigns. It’s often easier and cheaper to buy a lesser quality mailing list, but your campaign [...]

2610, 2018

Tips for Generating More Mortgage Leads

By | October 26th, 2018|Tags: , , , , |Comments Off on Tips for Generating More Mortgage Leads

It can be challenging to find qualified mortgage leads. What many loan officers don’t realize is that there are some surprisingly simple ways to find prospects. Today, we’re sharing some of the most effective ways [...]

1710, 2018

3 Ways to Improve Your Direct Mail Marketing Campaigns

By | October 17th, 2018|Tags: , , |Comments Off on 3 Ways to Improve Your Direct Mail Marketing Campaigns

Direct mail continues to be one of the most powerful marketing tools. When done correctly, a campaign can yield high response and sales rates, and a great ROI. You don’t need to give up direct [...]

1210, 2018

Effective Mortgage Marketing Strategies You Should be Practicing

By | October 12th, 2018|Tags: , , , |Comments Off on Effective Mortgage Marketing Strategies You Should be Practicing

Let’s face it - mortgage marketing isn’t always easy. Taking out a home loan isn’t a spur of the moment impulse buy. Since it’s such a big decision, people spend a considerable amount of time [...]

910, 2018

How to Market Reverse Mortgages with Direct Mail

By | October 9th, 2018|Tags: , , , , |Comments Off on How to Market Reverse Mortgages with Direct Mail

As more and more Baby Boomers are aging and reaching age 62, the reverse mortgage market is bigger than it has ever been. Mortgage companies should capitalize on this influx and be aggressive with promoting [...]

2809, 2018

Up-and-coming Mortgage Marketing Trends

By | September 28th, 2018|Tags: , , |Comments Off on Up-and-coming Mortgage Marketing Trends

Keeping up with the latest marketing trends is an essential part of running a successful business. Without a strong marketing strategy, you limit your potential for generating more sales. Mortgage marketing can be particularly tricky [...]

2509, 2018

How to Get More Results Out of Your Trigger Leads

By | September 25th, 2018|Tags: , , , |Comments Off on How to Get More Results Out of Your Trigger Leads

Trigger leads are one of the best types of leads that a direct mail marketer can have. Using trigger data yields amazing results because it eliminates the guesswork about properly timing your campaign. All the [...]

2009, 2018

How to Achieve A Winning Direct Mail Marketing Strategy

By | September 20th, 2018|Tags: , , |Comments Off on How to Achieve A Winning Direct Mail Marketing Strategy

When it comes to direct mail, there isn’t a one size fits all strategy that works for every business and industry. However, after twenty years of experience, we’ve discovered that there’s a general template that [...]

1409, 2018

Why Reverse Mortgage Marketing Is Easier Than You Think

By | September 14th, 2018|Tags: , , |Comments Off on Why Reverse Mortgage Marketing Is Easier Than You Think

Many mortgage companies don’t actively promote reverse mortgages because they think that it’s too hard to market to senior citizens. What they don’t realize is that as baby boomers are getting older, the pool of [...]

609, 2018

The Most Common Mistakes People Make Buying Mailing Lists

By | September 6th, 2018|Tags: , , , , |Comments Off on The Most Common Mistakes People Make Buying Mailing Lists

Buying a data list is the most important part of your direct mail campaign. Unfortunately, it can also be the most stressful part as well. List shopping and company research can feel tedious and overwhelming. [...]