Blog

2206, 2018

How to Generate Mortgage Trigger Leads

By | June 22nd, 2018|Tags: , , , |Comments Off on How to Generate Mortgage Trigger Leads

If you’re looking for efficient new ways to drive your mortgage sales, you ought to consider trying a direct mail campaign with trigger data. Direct mail is already the mortgage industry’s number one marketing strategy. [...]

1806, 2018

Secrets for Successful Reverse Mortgage Marketing

By | June 18th, 2018|Comments Off on Secrets for Successful Reverse Mortgage Marketing

Is your mortgage company actively promoting reverse mortgages? If not, now is the time to start. We’re sharing our insider information so that you can successfully market reverse mortgages. Secret #1: Direct Mail Rules The [...]

1506, 2018

Direct Mail Marketing Do’s and Don’ts

By | June 15th, 2018|Tags: , , , |Comments Off on Direct Mail Marketing Do’s and Don’ts

Finding a direct mail marketing strategy that works can be hard. Often people go through a lengthy trial and error process to figure out what helps them meet and exceed their campaign goals. Few people [...]

3005, 2018

Factors to Consider When You Buy Mailing Lists

By | May 30th, 2018|Tags: , , |Comments Off on Factors to Consider When You Buy Mailing Lists

A data list is a significant investment, and it’s one that you shouldn’t rush into. You need to be prepared, informed, and educated so that you buy the right list that meets all of your [...]

2805, 2018

Plagiarize Yourself for Successful Direct Mail Campaigns

By | May 28th, 2018|Comments Off on Plagiarize Yourself for Successful Direct Mail Campaigns

College plagiarization scandals seem to make headlines almost every year, which is why you may be wondering why we’re writing a blog post about plagiarizing. In our defense, we’re not encouraging you to copy someone [...]

2505, 2018

Finding Data Lists That Meet Your Needs

By | May 25th, 2018|Tags: , , , |Comments Off on Finding Data Lists That Meet Your Needs

Finding the right data list for your direct mail campaign can be challenging. With so many options on the market, how do you know which list to buy? Purchasing the wrong list can lead to [...]

2405, 2018

A Case for Direct Mail Campaigns with Trigger Leads

By | May 24th, 2018|Tags: , , |Comments Off on A Case for Direct Mail Campaigns with Trigger Leads

When it comes to direct mail data lists, there are numerous options to choose from. In the mortgage and auto industries, some marketers select data lists based on the demographic they’re trying to reach or [...]

2205, 2018

Qualities of a Great Data List Broker

By | May 22nd, 2018|Tags: , , , , |Comments Off on Qualities of a Great Data List Broker

High-quality data is a direct mail essential. Your campaign won’t yield high response rates, sales rates, or ROI with a less than stellar mailing list. Because of this, you need to be educated and prepared [...]

205, 2018

Consumer Email List Vs. Direct Mail – Which is Better

By | May 2nd, 2018|Tags: , , , , , |Comments Off on Consumer Email List Vs. Direct Mail – Which is Better

Email marketing has been a significant trend over the past few years. Many marketers are drawn to it because of the low (or non-existent) start-up costs. We agree that email can be a useful and [...]

3004, 2018

Why Direct Mail Works for B2B Marketing

By | April 30th, 2018|Tags: , , , , |Comments Off on Why Direct Mail Works for B2B Marketing

B2B marketing can be tough. The sales cycles are long, and you may find yourself going back and forth with leads for a few months before closing a sale. Getting your message to your target [...]