Blog

2002, 2019

Latest Company Update

By | February 20th, 2019|Comments Off on Latest Company Update

Titan is unfortunately on  Fur-Louth! Titan and Joan-Piantadosi-Flathmann,  whom, built The Direct Mail Mortgage Industry have been conspired against lost $ millions on embezzlement, theft, through a group of ex-employee conspirers. The great news is via [...]

2712, 2018

Mortgage Marketing Practices That Really Work

By | December 27th, 2018|Tags: , , |Comments Off on Mortgage Marketing Practices That Really Work

Mortgage marketing can be challenging.  It’s a competitive industry and for ads to be effective they need to reach specific people.  Lenders need to have precise targeting to connect with the right audience, and unfortunately, [...]

2112, 2018

Guide to Testing Your Direct Mail Campaigns

By | December 21st, 2018|Tags: , |Comments Off on Guide to Testing Your Direct Mail Campaigns

Testing can be an excellent way for you to fine-tune your direct mail marketing strategy.  The results can provide you with a wealth of valuable information that can inform you on how to achieve more [...]

2012, 2018

Why You Should Market to New Homeowners

By | December 20th, 2018|Tags: , , |Comments Off on Why You Should Market to New Homeowners

B2C companies have been using direct mail marketing for decades.  It’s proven to be one of the most effective types of advertising, which is why its stilled used today - and also why it will [...]

1412, 2018

Direct Mail Marketing Trend Forecast

By | December 14th, 2018|Tags: , , , , |Comments Off on Direct Mail Marketing Trend Forecast

Hopefully you’ve already started to plan your marketing strategy for 2019, and hopefully it includes direct mail.  Many marketers are surprised to see that direct mail is still used in today’s digital world.  Some are [...]

1112, 2018

Using Direct Mail Automotive Data To Drive Sales

By | December 11th, 2018|Tags: , , |Comments Off on Using Direct Mail Automotive Data To Drive Sales

The auto industry is a lucrative market, but that doesn’t mean that the process to make a sale is short or easy.  Consumers typically don’t buy cars as a spur of the moment decision.  For [...]

3011, 2018

B2C Direct Mail Marketing With Consumer Lists

By | November 30th, 2018|Tags: , , , , , |Comments Off on B2C Direct Mail Marketing With Consumer Lists

Direct mail with consumer lists is an excellent way for B2C companies to grow their business.  Today, many companies favor digital media marketing with paid search, social media ads, and display ads, but it’s important [...]

2711, 2018

Finding Targeted Mailing List

By | November 27th, 2018|Tags: , , , , |Comments Off on Finding Targeted Mailing List

The first step in any direct mail campaign is to find a targeted mailing list.  It doesn’t matter the industry you work in, the size of your campaign, or what you’re offering - this is [...]

2011, 2018

Explaining the Benefits of Data from the Three Credit Bureaus

By | November 20th, 2018|Tags: , , , |Comments Off on Explaining the Benefits of Data from the Three Credit Bureaus

Pre-screened data, also known as credit driven data, is considered the gold standard data list in mortgage direct mail.  Using this data for your campaign has innumerable benefits.  This data is sourced from the leading [...]

1511, 2018

Trigger leads Data – A Mortgage Marketer’s Strongest Weapon

By | November 15th, 2018|Tags: , , , |Comments Off on Trigger leads Data – A Mortgage Marketer’s Strongest Weapon

Your job as a mortgage marketer is tricky.  You’re marketing something with a very specific audience - people who are applying for mortgages or refinancing on their existing home loan.  As you know, people don’t [...]