Blog

2302, 2018

Direct Mail Marketing Tricks You Need to Know

By | February 23rd, 2018|Tags: , , , , , , |Comments Off on Direct Mail Marketing Tricks You Need to Know

It can take some time to find a direct mail marketing strategy that works for your business. Use every campaign as an opportunity to learn more about what your target audience responds to and what [...]

2202, 2018

Direct Mail Consumer Lists for Small Local Businesses

By | February 22nd, 2018|Tags: , , , , , , , |Comments Off on Direct Mail Consumer Lists for Small Local Businesses

We want to remind you that direct mail isn’t just for national chains like Google or Burger King. Sure, companies of that size benefit from their notoriety and hefty advertising budgets - but that doesn’t [...]

2002, 2018

What to Look for in a Direct Mailing Service

By | February 20th, 2018|Tags: , , , , , |Comments Off on What to Look for in a Direct Mailing Service

If you’re new to direct mail, finding trustworthy vendors to work with can pose a challenge. Countless list brokers that claim to sell the best data, and of course, there are an abundance of print, [...]

3001, 2018

Direct Mail vs. Junk Mail – What You Need To Know

By | January 30th, 2018|Tags: , , , , , |Comments Off on Direct Mail vs. Junk Mail – What You Need To Know

If two words that send direct mail marketers into a panic, it’s these two: junk mail. Nobody wants their campaigns to be in the same league as spam. Unfortunately, many marketers and advertisers throw around [...]

2501, 2018

Increasing Profits with Targeted Mailing Lists

By | January 25th, 2018|Tags: , , , , , |Comments Off on Increasing Profits with Targeted Mailing Lists

Allow us to ask you a question: Do you want to increase your direct mail campaign profits? We’re going to assume that yes, you do. If you invest time, money, and other resources in a [...]

2301, 2018

How To Design Postcards That Win You More Business

By | January 23rd, 2018|Tags: , , , , |Comments Off on How To Design Postcards That Win You More Business

Postcards are one of the most commonly used direct mail formats. Why? Because of how effective they are at grabbing a reader’s attention. Unlike a letter, they don’t have an envelope - which means that [...]

1901, 2018

Rules for Writing Direct Mail CTAs Proven to Work

By | January 19th, 2018|Tags: , , , , , |Comments Off on Rules for Writing Direct Mail CTAs Proven to Work

A strong call to action is imperative for a direct mail piece. It’s what drives recipients to take action. Once they make contact with you, they become a lead and are one step closer to [...]

1801, 2018

Keeping Your Direct Mail Strategy Competitive in 2018

By | January 18th, 2018|Tags: , , , , |Comments Off on Keeping Your Direct Mail Strategy Competitive in 2018

Happy 2018! January is always one of the most exciting times of the year. It’s an opportunity for a fresh start, which inspires many of us to make positive changes in our lives. A lot [...]

2712, 2017

About The Offer – Why Your Direct Mail Campaigns Aren’t Driving Sales

By | December 27th, 2017|Tags: , , , , , |Comments Off on About The Offer – Why Your Direct Mail Campaigns Aren’t Driving Sales

Think of your direct mail campaign as a machine with many moving parts. All of the pieces need to be in sync and intact to power the machine. A faulty part can slow down the [...]

2212, 2017

Finding Mortgage Leads With Consumer Mailing Lists

By | December 22nd, 2017|Tags: , , , , , |Comments Off on Finding Mortgage Leads With Consumer Mailing Lists

When we talk about using direct mail campaigns for acquiring new mortgage leads, we often focus on data from mortgage data lists. Many times consumer mailing lists get overlooked. The truth is, using a consumer [...]