Blog

1112, 2018

Using Direct Mail Automotive Data To Drive Sales

By | December 11th, 2018|Tags: , , |Comments Off on Using Direct Mail Automotive Data To Drive Sales

The auto industry is a lucrative market, but that doesn’t mean that the process to make a sale is short or easy.  Consumers typically don’t buy cars as a spur of the moment decision.  For [...]

3011, 2018

B2C Direct Mail Marketing With Consumer Lists

By | November 30th, 2018|Tags: , , , , , |Comments Off on B2C Direct Mail Marketing With Consumer Lists

Direct mail with consumer lists is an excellent way for B2C companies to grow their business.  Today, many companies favor digital media marketing with paid search, social media ads, and display ads, but it’s important [...]

2711, 2018

Finding Targeted Mailing List

By | November 27th, 2018|Tags: , , , , |Comments Off on Finding Targeted Mailing List

The first step in any direct mail campaign is to find a targeted mailing list.  It doesn’t matter the industry you work in, the size of your campaign, or what you’re offering - this is [...]

2011, 2018

Explaining the Benefits of Data from the Three Credit Bureaus

By | November 20th, 2018|Tags: , , , |Comments Off on Explaining the Benefits of Data from the Three Credit Bureaus

Pre-screened data, also known as credit driven data, is considered the gold standard data list in mortgage direct mail.  Using this data for your campaign has innumerable benefits.  This data is sourced from the leading [...]

1511, 2018

Trigger leads Data – A Mortgage Marketer’s Strongest Weapon

By | November 15th, 2018|Tags: , , , |Comments Off on Trigger leads Data – A Mortgage Marketer’s Strongest Weapon

Your job as a mortgage marketer is tricky.  You’re marketing something with a very specific audience - people who are applying for mortgages or refinancing on their existing home loan.  As you know, people don’t [...]

1411, 2018

Trends Sweeping the Direct Mail Services Industry

By | November 14th, 2018|Tags: , , |Comments Off on Trends Sweeping the Direct Mail Services Industry

Even with the many advances in digital marketing, direct mail remains one of the best advertising methods. It continues to yield high response and sales rates and also attractive ROIs. If you’ve been using direct [...]

3010, 2018

Do’s and Don’ts For Buying Direct Mail Lists

By | October 30th, 2018|Tags: , , , |Comments Off on Do’s and Don’ts For Buying Direct Mail Lists

We really can’t stress enough how vital it is that you only use high-quality data for your direct mail campaigns. It’s often easier and cheaper to buy a lesser quality mailing list, but your campaign [...]

2610, 2018

Tips for Generating More Mortgage Leads

By | October 26th, 2018|Tags: , , , , |Comments Off on Tips for Generating More Mortgage Leads

It can be challenging to find qualified mortgage leads. What many loan officers don’t realize is that there are some surprisingly simple ways to find prospects. Today, we’re sharing some of the most effective ways [...]

1710, 2018

3 Ways to Improve Your Direct Mail Marketing Campaigns

By | October 17th, 2018|Tags: , , |Comments Off on 3 Ways to Improve Your Direct Mail Marketing Campaigns

Direct mail continues to be one of the most powerful marketing tools. When done correctly, a campaign can yield high response and sales rates, and a great ROI. You don’t need to give up direct [...]

1210, 2018

Effective Mortgage Marketing Strategies You Should be Practicing

By | October 12th, 2018|Tags: , , , |Comments Off on Effective Mortgage Marketing Strategies You Should be Practicing

Let’s face it - mortgage marketing isn’t always easy. Taking out a home loan isn’t a spur of the moment impulse buy. Since it’s such a big decision, people spend a considerable amount of time [...]