Blog

1210, 2018

Effective Mortgage Marketing Strategies You Should be Practicing

By | October 12th, 2018|Tags: , , , |Comments Off on Effective Mortgage Marketing Strategies You Should be Practicing

Let’s face it - mortgage marketing isn’t always easy. Taking out a home loan isn’t a spur of the moment impulse buy. Since it’s such a big decision, people spend a considerable amount of time [...]

910, 2018

How to Market Reverse Mortgages with Direct Mail

By | October 9th, 2018|Tags: , , , , |Comments Off on How to Market Reverse Mortgages with Direct Mail

As more and more Baby Boomers are aging and reaching age 62, the reverse mortgage market is bigger than it has ever been. Mortgage companies should capitalize on this influx and be aggressive with promoting [...]

2809, 2018

Up-and-coming Mortgage Marketing Trends

By | September 28th, 2018|Tags: , , |Comments Off on Up-and-coming Mortgage Marketing Trends

Keeping up with the latest marketing trends is an essential part of running a successful business. Without a strong marketing strategy, you limit your potential for generating more sales. Mortgage marketing can be particularly tricky [...]

2509, 2018

How to Get More Results Out of Your Trigger Leads

By | September 25th, 2018|Tags: , , , |Comments Off on How to Get More Results Out of Your Trigger Leads

Trigger leads are one of the best types of leads that a direct mail marketer can have. Using trigger data yields amazing results because it eliminates the guesswork about properly timing your campaign. All the [...]

2009, 2018

How to Achieve A Winning Direct Mail Marketing Strategy

By | September 20th, 2018|Tags: , , |Comments Off on How to Achieve A Winning Direct Mail Marketing Strategy

When it comes to direct mail, there isn’t a one size fits all strategy that works for every business and industry. However, after twenty years of experience, we’ve discovered that there’s a general template that [...]

1409, 2018

Why Reverse Mortgage Marketing Is Easier Than You Think

By | September 14th, 2018|Tags: , , |Comments Off on Why Reverse Mortgage Marketing Is Easier Than You Think

Many mortgage companies don’t actively promote reverse mortgages because they think that it’s too hard to market to senior citizens. What they don’t realize is that as baby boomers are getting older, the pool of [...]

609, 2018

The Most Common Mistakes People Make Buying Mailing Lists

By | September 6th, 2018|Tags: , , , , |Comments Off on The Most Common Mistakes People Make Buying Mailing Lists

Buying a data list is the most important part of your direct mail campaign. Unfortunately, it can also be the most stressful part as well. List shopping and company research can feel tedious and overwhelming. [...]

2908, 2018

How to Get Better Mortgage Leads

By | August 29th, 2018|Tags: , , |Comments Off on How to Get Better Mortgage Leads

If you work in the mortgage industry, you probably already know that it can be tough getting mortgage leads. Buying a home is a major life decision that people typically spend a lot of time [...]

2708, 2018

The Common Misconception about Targeted Mailing Lists

By | August 27th, 2018|Tags: , , , |Comments Off on The Common Misconception about Targeted Mailing Lists

Targeted mailing lists are crucial for executing successful direct mail campaigns. It’s a proven fact that you’ll achieve higher response rates, more sales, and a greater ROI with this type of data. However, there’s a [...]

2208, 2018

Disappointed With Consumer Email Lists? Try Direct Mail

By | August 22nd, 2018|Tags: , , , , |Comments Off on Disappointed With Consumer Email Lists? Try Direct Mail

Have you ever bought an email list? If you have, it’s likely you’ve experienced some disappointing results, such as low open rates, low response rates, and a high number of spam reports and unsubscribe. What’s [...]