About Joan Piantadosi

This author has not yet filled in any details.
So far Joan Piantadosi has created 456 blog entries.

B2C Direct Mail Marketing With Consumer Lists

Direct mail with consumer lists is an excellent way for B2C companies to grow their business.  Today, many companies favor digital media marketing with paid search, social media ads, and display ads, but it’s important to remember that direct mail marketing is still a powerful tool.  It can be especially effective when used in conjunction [...]

By | November 30th, 2018|Data Lists|

Finding Targeted Mailing List

The first step in any direct mail campaign is to find a targeted mailing list.  It doesn’t matter the industry you work in, the size of your campaign, or what you’re offering - this is always the first step.  Doing this is crucial as it helps you focus your advertising budget and efforts on your [...]

By | November 27th, 2018|Data Lists|

Explaining the Benefits of Data from the Three Credit Bureaus

Pre-screened data, also known as credit driven data, is considered the gold standard data list in mortgage direct mail.  Using this data for your campaign has innumerable benefits.  This data is sourced from the leading three credit bureaus, which ensures its accuracy and superior quality.  You won’t have to worry about having outdated or incorrect [...]

By | November 20th, 2018|Data Lists|

Trigger leads Data – A Mortgage Marketer’s Strongest Weapon

Your job as a mortgage marketer is tricky.  You’re marketing something with a very specific audience - people who are applying for mortgages or refinancing on their existing home loan.  As you know, people don’t make quick decisions about the mortgage company they'll choose.  A home loan isn’t like a pair of shoes which someone [...]

By | November 15th, 2018|Mortgage Marketing|

Trends Sweeping the Direct Mail Services Industry

Even with the many advances in digital marketing, direct mail remains one of the best advertising methods. It continues to yield high response and sales rates and also attractive ROIs. If you’ve been using direct mail for a while now, you may think that you have it down pat. While there are some universal aspects [...]

By | November 14th, 2018|Direct Mail|

Do’s and Don’ts For Buying Direct Mail Lists

We really can’t stress enough how vital it is that you only use high-quality data for your direct mail campaigns. It’s often easier and cheaper to buy a lesser quality mailing list, but your campaign will suffer, and you’ll undoubtedly regret it. A superior direct mail list is worth every penny. When you invest in [...]

By | October 30th, 2018|Direct Mail|

Tips for Generating More Mortgage Leads

It can be challenging to find qualified mortgage leads. What many loan officers don’t realize is that there are some surprisingly simple ways to find prospects. Today, we’re sharing some of the most effective ways to generate more qualified mortgage leads. Follow these tips and watch your business grow. Direct Mail Direct mail’s targeting capabilities [...]

By | October 26th, 2018|Mortgage Marketing|

3 Ways to Improve Your Direct Mail Marketing Campaigns

Direct mail continues to be one of the most powerful marketing tools. When done correctly, a campaign can yield high response and sales rates, and a great ROI. You don’t need to give up direct mail marketing if you’re finding that your campaigns aren’t generating the results you wanted. There are a few modifications you [...]

By | October 17th, 2018|Direct Mail, Direct Marketing|

Effective Mortgage Marketing Strategies You Should be Practicing

Let’s face it - mortgage marketing isn’t always easy. Taking out a home loan isn’t a spur of the moment impulse buy. Since it’s such a big decision, people spend a considerable amount of time selecting the mortgage company they’ll work with. Improving your marketing strategy will bring you more business, but the key is [...]

By | October 12th, 2018|Mortgage Marketing|

How to Market Reverse Mortgages with Direct Mail

As more and more Baby Boomers are aging and reaching age 62, the reverse mortgage market is bigger than it has ever been. Mortgage companies should capitalize on this influx and be aggressive with promoting reverse mortgages to both Boomers in their sixties as well as older seniors. Direct mail has proven to be the [...]

By | October 9th, 2018|reverse mortgage|