Up-and-coming Mortgage Marketing Trends

Keeping up with the latest marketing trends is an essential part of running a successful business. Without a strong marketing strategy, you limit your potential for generating more sales. Mortgage marketing can be particularly tricky since most people looking for a home loan don’t apply or commit on a whim. It can take people months [...]

By | September 28th, 2018|Mortgage Marketing|

How to Get More Results Out of Your Trigger Leads

Trigger leads are one of the best types of leads that a direct mail marketer can have. Using trigger data yields amazing results because it eliminates the guesswork about properly timing your campaign. All the contacts on a trigger data list are in the market for a loan, which increases the likelihood that they’ll be [...]

By | September 25th, 2018|Data Lists|

How to Achieve A Winning Direct Mail Marketing Strategy

When it comes to direct mail, there isn’t a one size fits all strategy that works for every business and industry. However, after twenty years of experience, we’ve discovered that there’s a general template that most companies can follow. The best part of this model is that you can customize it based on your personal [...]

By | September 20th, 2018|Direct Marketing|

Why Reverse Mortgage Marketing Is Easier Than You Think

Many mortgage companies don’t actively promote reverse mortgages because they think that it’s too hard to market to senior citizens. What they don’t realize is that as baby boomers are getting older, the pool of potential reverse mortgage candidates is growing. From a business standpoint, it doesn’t make sense to be ignoring such a significant [...]

By | September 14th, 2018|Data Lists, reverse mortgage|

The Most Common Mistakes People Make Buying Mailing Lists

Buying a data list is the most important part of your direct mail campaign. Unfortunately, it can also be the most stressful part as well. List shopping and company research can feel tedious and overwhelming. The stakes are high because buying the wrong list or making an error can be a costly mistake that sabotages [...]

By | September 6th, 2018|Direct Mail|