How to Get Better Mortgage Leads

If you work in the mortgage industry, you probably already know that it can be tough getting mortgage leads. Buying a home is a major life decision that people typically spend a lot of time planning and considering. People aren’t applying for home loans unless they’re seriously thinking about taking this big step. Yes, there [...]

By | August 29th, 2018|Mortgage Marketing|

The Common Misconception about Targeted Mailing Lists

Targeted mailing lists are crucial for executing successful direct mail campaigns. It’s a proven fact that you’ll achieve higher response rates, more sales, and a greater ROI with this type of data. However, there’s a fairly common misconception believed by people who are newer to direct mail. They sometimes have reservations about using targeted mailing [...]

By | August 27th, 2018|Direct Mail|

Disappointed With Consumer Email Lists? Try Direct Mail

Have you ever bought an email list? If you have, it’s likely you’ve experienced some disappointing results, such as low open rates, low response rates, and a high number of spam reports and unsubscribe. What’s most discouraging about a failed email campaign is that consumer email lists aren’t cheap. It can cost thousands of dollars [...]

By | August 22nd, 2018|Direct Mail|

Why your Direct Mail Campaign Isn’t Working and How to Fix It

Few things are more frustrating and disappointing than pouring time, money, effort, and creativity into a direct mail campaign only for it to yield less than stellar results. Any advertising campaign requires you to take a chance and invest resources, which it’s why you need to be strategic and methodical when you plan your campaign. [...]

By | August 17th, 2018|Direct Mail|

What to Look for in Direct Mail Services

If you’re looking for a direct mail service provider, there are many things that you need to consider. Direct mail campaigns can yield amazing results: high sales rates and significant ROI - what more could an advertiser want? However, it’s crucial that you find the right company (or companies) to work with to ensure that [...]

By | August 16th, 2018|Data Lists, Direct Mail|