The Benefits of Targeted Mailing Lists

If there’s one thing that you need to understand about direct mail, it’s this: targeted mailing lists achieve the best results. If you’re newer to direct mail, this may come as a shock to you. We’ll admit that it can feel counterintuitive. Most of us (especially those of us in marketing and advertising) believe that [...]

By | July 31st, 2018|Direct Mail|

What Beginners Need to Know About Direct Mail Lists

If you’re a direct mail beginner, welcome! We think you’re going to enjoy its many benefits, such as high response rates, increased sales, and a substantial ROI. If there’s one thing that we think you need to know about before you start planning your first campaign, it’s direct mail lists. You may not know it [...]

By | July 25th, 2018|Direct Mail|

Direct Mail Services that can Improve Your Campaigns

Let’s face it - planning and executing a successful direct mail campaign isn’t always easy. There are a lot of steps that go into making sure that every aspect of your campaign falls into place perfectly. It can be especially challenging if you’re new to direct mail or have a small advertising team. You should [...]

By | July 20th, 2018|Data Lists, Direct Mail|

Why B2B Marketers Need Business Mailing Lists

Direct mail is well-known for B2C marketing, but that doesn’t mean that it can’t be used by B2B marketers as well. In fact, direct mail is an incredibly powerful tool for reaching business professionals. A direct mail campaign with a strong business mailing list can yield better results than other ad campaigns. Read on to [...]

By | July 16th, 2018|Direct Mail|

Why Trigger Leads Are So Effective

If you’re in the auto or mortgage industry and are thinking about planning a direct mail campaign, we strongly recommend using a trigger data list. Trigger leads are a marketing must for big-ticket purchases, such as a home or a car. Consumers seldom make these purchases on impulse and don’t make these purchasing decisions lightly. [...]

By | July 12th, 2018|Data Lists|