Direct mail has been a mortgage marketing staple for decades. Other ads can't beat the response rates, the sales rates, and ROI that direct mail campaigns deliver. Additionally, direct mail’s targeting capabilities make it simple for mortgage lenders to identify the most promising prospects. Whether you’re a seasoned pro, planning your first campaign, or just [...]
Have you ever done an A/B test for your direct mail campaigns? If you haven’t, now is the time to start. To help you get started, we’re breaking down everything you need to know about A/B testing. What is A/B Testing and Why Do Marketers Do It? Harvard Business Review has the most straightforward definition [...]
If you’re looking for efficient new ways to drive your mortgage sales, you ought to consider trying a direct mail campaign with trigger data. Direct mail is already the mortgage industry’s number one marketing strategy. The results these campaigns deliver are second to none. Seasoned professionals know that direct mail can bring them more sales [...]
Is your mortgage company actively promoting reverse mortgages? If not, now is the time to start. We’re sharing our insider information so that you can successfully market reverse mortgages. Secret #1: Direct Mail Rules The first secret for reverse mortgage marketing is to use direct mail. For years, direct mail has been one of the [...]
Finding a direct mail marketing strategy that works can be hard. Often people go through a lengthy trial and error process to figure out what helps them meet and exceed their campaign goals. Few people can come up with the perfect plan right off the bat, but being aware of some simple mistakes (and figuring [...]
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