We can’t stress the importance of a high-quality mailing list. It’s the foundation of your direct mail campaign. If you’re using excellent data, it’ll set you up for successful, lucrative results. Many people think that a data list can only be used one time. To people who believe this, we say, why not take advantage [...]
Using a targeted mailing list may feel counterintuitive. If you’re new to direct mail, you may be wondering any or all of these questions: Wouldn’t it make more sense to send mailers to as many people as possible? Doesn’t sending direct mail to a broader audience increase your chances of getting sales? Isn’t it better [...]
Many mortgage professionals spend the majority of their marketing budget and efforts on targeting those with families and middle-aged people, and don’t place much focus on marketing to seniors. The senior market can be lucrative and shouldn’t be forgotten. Many mortgage marketers find success with promoting reverse mortgages, especially when they use direct mail as [...]
Today, a business needs a solid web presence to thrive. Whether you realize it or not, a direct mail campaign will drive organic traffic to your website, social media accounts, Yelp page, and Google Reviews. People who receive your mailer - especially those who aren’t familiar with your company - will probably visit your website [...]
Marketing has evolved so much over the past few years. It’s truly mind-blowing to think of all of the ways businesses can reach their consumers - on social media, the websites they browse, search engines, and more. What’s even more mind-blowing is that despite all of these technological advancements, direct mail continues to be one [...]
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