Direct Mail vs. Junk Mail – What You Need To Know

If two words that send direct mail marketers into a panic, it’s these two: junk mail. Nobody wants their campaigns to be in the same league as spam. Unfortunately, many marketers and advertisers throw around the words “direct mail” and “junk mail” interchangeably. Because of this, many people who aren’t already using direct mail campaigns [...]

By | January 30th, 2018|Direct Mail|

Increasing Profits with Targeted Mailing Lists

Allow us to ask you a question: Do you want to increase your direct mail campaign profits? We’re going to assume that yes, you do. If you invest time, money, and other resources in a marketing campaign, you want it to be worthwhile and drive your business. You want responses and sales - plain and [...]

By | January 25th, 2018|Direct Mail|

How To Design Postcards That Win You More Business

Postcards are one of the most commonly used direct mail formats. Why? Because of how effective they are at grabbing a reader’s attention. Unlike a letter, they don’t have an envelope - which means that if a recipient just glances at your postcard they’ll see a glimpse of your ad. It also means that it’s [...]

By | January 23rd, 2018|postcard postage|

Rules for Writing Direct Mail CTAs Proven to Work

A strong call to action is imperative for a direct mail piece. It’s what drives recipients to take action. Once they make contact with you, they become a lead and are one step closer to becoming a customer. When people discuss tips for direct mail copywriting, the CTA often is left out of the conversation. [...]

By | January 19th, 2018|Direct Mail|

Keeping Your Direct Mail Strategy Competitive in 2018

Happy 2018! January is always one of the most exciting times of the year. It’s an opportunity for a fresh start, which inspires many of us to make positive changes in our lives. A lot of people talk about personal resolutions for the new year, but it’s also important to set goals for your business. [...]

By | January 18th, 2018|Direct Mail|