Why Mortgage Marketing Needs to Include Direct Mail

It’s no surprise that so many mortgage companies love using direct mail for their marketing.  Direct mail yields high response rates which result in lots of mortgage closings.  However, there are still many brokers out there who don’t use direct mail.  They think that they need to focus on following the digital trends with social [...]

By | May 31st, 2017|Mortgage Marketing|

B2B Direct Mail Tips & Tricks You Need To Know

Direct mail is a powerful tool for B2Bs seeking to drive sales.  Today’s professionals don’t have time to answer outbound phone calls or dig through their email inboxes to find your message.  A simple postcard with well-written copy, an unbeatable offer, and attention grabbing graphics is the perfect way to make contact with potential prospects. [...]

By | May 29th, 2017|Data Lists|

How and Why Targeted Mailing Lists Lead to Better Campaign Results

We’re starting today’s post with a crazy direct mail fact:  You’ll make more money sending fewer mailers.  Yes, you read that right.  Fewer mailers = more money.  It sounds counterintuitive and hard to believe, but it’s true.  Still confused?  Allow us to explain. By “sending fewer mailers” we mean using a targeted mailing list.  We [...]

By | May 16th, 2017|Direct Mail|

How Credit Bureau Data Can Increase Your Sales

Direct mail is very competitive. You probably already know this if you’ve been the business for a while. Companies who use direct mail are always looking for the next best way to beat the competition.  Many think that the solution is using better graphics, making offers more enticing, and hiring professional copywriters.  Do those things [...]

By | May 10th, 2017|Data Lists, Direct Mail, Direct Marketing|

Why B2Bs Need Direct Mail Marketing

Do you ever feel like B2Cs have it made when it comes to marketing?  It seems like it’s so much easier to come up with cool ad campaigns for a B2C product than a B2B.  After all, Salesforce has 32,000 Instagram followers compared to Nike, which has 71.6 million.  B2B marketing can feel tricky and [...]

By | May 5th, 2017|Direct Mail, Direct Marketing|

Postcards- The Hero of Direct Mail

Postcards are arguably the most popular direct mail format - and rightfully so. Here are the top seven reasons why postcards are one of the most effective mailers and should be considered the hero of direct mail. Affordable Postcard Postage Direct mailskeptics’ biggest criticism of sending mailers is the cost of postage. Postcard postage rates [...]

By | May 3rd, 2017|postcard postage|