Postcards vs. Letters – Which Is Best For Your Business

Postcards and letters are two of the most commonly used direct mail formats. If you’re a direct mail rookie, you may struggle with picking between the two. To help with your decision, we’ve outlined the benefits of each format and their common uses. Postcards Postcards are a great teaser to generate interest in your business. [...]

By | March 30th, 2017|Graphic Design, postcard postage|

Steps to an Effective Direct Mail Campaign

Do you want your next direct mail campaign to create awareness about your business, generate new leads, and deliver a high ROI? We’re going to assume that you answered an enthusiastic “Yes!” to each of these questions.  In order for your campaign to do those things - spread awareness, generate leads and sales - you [...]

By | March 24th, 2017|Data Lists, Direct Mail, Direct Marketing|

Secrets For Higher Direct Mail Response Rates

Direct marketing is still one of the best advertising strategies for both B2C and B2B companies. While there are many different options, direct mail still reigns supreme. Emails often get deleted, telemarketing calls get ignored, and online web ads can’t be saved for later use. Direct mail can be saved, faces less competition than email [...]

By | March 22nd, 2017|Direct Mail|

The Best Direct Mail Data For Gaining Mortgage Leads

Direct mail has been a mortgage marketing staple for years.  If you’re already advertising with direct mail you probably know how competitive it can be.  But don’t let fear of the competition keep you from using this advertising method.  Despite the competitiveness, direct mail continues to be a great way to generate new mortgage leads.  [...]

Bullseye- Targeting Tips for Higher Direct Mail Response Rates

How many times have you heard the phrase “It takes money to make money”?  As overused and cliche as it may seem, it’s true.  By deciding to do a direct mail campaign, you’re spending money and making what’s (hopefully) a great investment with a high ROI.  Your investment in your direct mail campaign is worth [...]

By | March 10th, 2017|Data Lists, Direct Mail, Direct Marketing|