Have you ever wondered why direct mail is still so popular? It’s a legitimate question, especially with the rising popularity of digital marketing platforms like social media, SEM and email. We can’t deny that some of these new tools have advantages over direct mail. Digital marketing is modern and trendy, it allows advertisers to reach [...]
Direct mail marketing continues to be one of the most trusted forms of advertising in the mortgage industry. Mortgage lenders continue to be among our most popular clients due to the success their businesses have achieved using direct mail. They love the results that direct mail marketing delivers - the high ROI, average 4.4% response [...]
We live in a world where everyone is glued to their smartphone. People wait in line for hours outside of Apple Stores when a new iPhone has been released, and studies estimate that people spend between 4 to 5 hours on their phone each day. This might lead you to think that phone calls and [...]
Think of marketing like cooking. Any cook knows that you can’t make a recipe without the right blend of ingredients. In direct mail marketing, your “ingredients” are your data list, offer, creative, and print &mailing . Each ingredient is needed for the perfect marketing blend that will generate leads and drive sales. The first ingredient [...]
As you likely know, your mailing list is the foundation of your direct mail campaign. It’s impossible to run a cost-effective and successful campaign without a solid, accurate list. Finding the right list isn’t an easy task. If you search “buy direct mail data list” on Google, you’ll see pages upon pages of listings and [...]
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