Okay, so it’s not quite time to begin your Spring-cleaning, but it never hurts to think about how best to market to your database of email contacts. It’s important to market to your database on a regular basis, but you should avoid having a repetitive message to your list over and over again. Use the [...]
No matter how long you've been in the business, your most valuable tools are your sales techniques. Let’s take a look at some helpful approaches that could help you fine-tune your approach and ultimately increase your business. Traditional Advertising You've heard the age-old saying, “If it ain't broke, don’t fix it.” This saying couldn't be [...]
In the mortgage industry, your website should be a source of information and education. Customers are most satisfied when you keep them filled with information about real-estate terms, credit score do’s and don’ts, and other ‘universal’ information that would benefit them when thinking about their mortgage situation. This information tends to be more generic and [...]
You have spent hours, days, maybe even months perfecting your marketing materials. You have different pieces geared toward different audiences. But are these pieces truly focused on ‘them’ or have you fallen victim to creating materials that are full of ‘we?’ Most of your target audiences only care about how you can help them solve [...]
You've worked hard to make your website the best representation of your business and brand. You've written content that sells who you are and why potential clients should work with you. You've provided material that is engaging and informational. You've done all the necessary steps to ensure your website is a successful marketing tool. But [...]
Anymore, it seems like it’s impossible to keep up with the ever-changing web marketing tactics that exist. While they do change with a blink of an eye, it isn’t impossible to keep your online marketing up to par. Even with change, the internet is a great place to market because the barrier to entry and [...]
Each week, your prospects are busy receiving mail everyday. Here are seven suggestions that will help your direct mail piece stand out amongst the junk and prove effective. ⦁ Personalization. ‘Dear Stacey’ hits home better than ‘Dear Neighbor.’ Use the word ‘You’ often, and don’t be afraid to incorporate personalized details into your messaging. Something [...]
For any mortgage business, it’s important to build referral relationships with real estate agents and past clients. And no matter the climate you live in during these winter months, this is a great time to devote extra time and effort into providing some TLC for these existing relationships, as well as cultivating new ones. When [...]
You just started working with a new customer and already they are getting calls and direct marketing pieces from your competitors trying to undersell you. While the enemy may seem to be your competitor, the real culprit is the trigger lead. When you pull someone’s credit, the credit bureau may sell your borrower’s information to [...]
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