Direct Mail Trends for 2017

We’re sure many people are surprised to see that direct mail is still a popular and effective advertising method in 2017.  It continues to generate millions of dollars in revenue in a world of Apple watches and hoverboards!  Here are a few trends we expect will dominate direct mail this year that will optimize campaigns [...]

By | January 16th, 2017|Data Lists, Direct Mail, Direct Marketing, Advertising|

Direct Mail for Different Industries

There isn’t a one-size-fits all direct mail strategy that works for every industry.  Of course there are some qualities of a successful campaign that apply to any industry, such as having a solid mailing list, strong copy, and an enticing offer.  Read on for best practices for three different industries: travel/hospitality, finance, and healthcare. Travel/Hospitality [...]

By | December 9th, 2016|Data Lists, Direct Mail, Direct Marketing|

Avoid “Do Not Call” Lists and Spam Filters With Direct Mail

We live in a world where everyone is glued to their smartphone.  People wait in line for hours outside of Apple Stores when a new iPhone has been released, and studies estimate that people spend between 4 to 5 hours on their phone each day.  This might lead you to think that phone calls and [...]

By | November 22nd, 2016|Data Lists, Direct Mail, Email|

Purchasing A Direct Mail List

As you likely know, your mailing list is the foundation of your direct mail campaign. It’s impossible to run a cost-effective and successful campaign without a solid, accurate list. Finding the right list isn’t an easy task.  If you search “buy direct mail data list” on Google, you’ll see pages upon pages of listings and [...]

By | November 4th, 2016|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing, Email|

How Mortgage Shops Are Marketing to HARP 2.0 With Credit Driven Data Lists and Direct Mail

Mortgage shops are scrambling to market to HARP 2.0 prospects (Home Affordable Refinance Program). This video discusses how mortgage marketing is exploding with targeted credit driven data lists and direct mail campaigns. Mortgage leads / internet leads and pay per click keyword advertising is an expensive method that generates unqualified candidates and has a high [...]