Myths About Mortgage Direct Mail

Over the years, direct mail has proven itself to be a force to be reckoned with.  Many companies in a wide variety of industries have driven revenue through direct mail campaigns.  In particular, the mortgage industry has had great success with these campaigns.  However, there are still many lenders out there who are on the [...]

Revisiting Your Mailing List

We can’t stress the importance of having a top quality mailing list for direct mail marketing. It’s essential for your campaign’s success. After having purchased a list and executing your campaign, you may be wondering what to do with it. You may wonder, can I use it again? Should I use it again? The answer [...]

By | December 19th, 2016|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing, Email|

How Mortgage Shops Are Marketing to HARP 2.0 With Credit Driven Data Lists and Direct Mail

Mortgage shops are scrambling to market to HARP 2.0 prospects (Home Affordable Refinance Program). This video discusses how mortgage marketing is exploding with targeted credit driven data lists and direct mail campaigns. Mortgage leads / internet leads and pay per click keyword advertising is an expensive method that generates unqualified candidates and has a high [...]