Why Direct Mail is More Promising Now Than Ever Before

Working in marketing, it’s fascinating to see how new technological developments have shaped the industry.  It’s hard to imagine that there was a time when email marketing, social media, search engine marketing, and online ads were unheard of.  Don’t let this make you think that direct mail is a thing of the past.  Despite all [...]

By | February 28th, 2017|Data Lists, Direct Mail, Direct Marketing|

Direct Mail for B2Bs – Does It Work

Direct mail is a common advertising tool for business-to-consumer (B2C) companies.  People check their mailbox more thoroughly than they do their emails, many people actually enjoy receiving physical mail, and people like being able to save mailers for later use - all of which make direct mail marketing effective for B2Cs.  However, this doesn’t mean [...]

By | January 31st, 2017|Direct Mail, Direct Marketing, Email, Advertising|

Direct Mail Trends for 2017

We’re sure many people are surprised to see that direct mail is still a popular and effective advertising method in 2017.  It continues to generate millions of dollars in revenue in a world of Apple watches and hoverboards!  Here are a few trends we expect will dominate direct mail this year that will optimize campaigns [...]

By | January 16th, 2017|Data Lists, Direct Mail, Direct Marketing, Advertising|

Direct Mail for Different Industries

There isn’t a one-size-fits all direct mail strategy that works for every industry.  Of course there are some qualities of a successful campaign that apply to any industry, such as having a solid mailing list, strong copy, and an enticing offer.  Read on for best practices for three different industries: travel/hospitality, finance, and healthcare. Travel/Hospitality [...]

By | December 9th, 2016|Data Lists, Direct Mail, Direct Marketing|

Best Practices for Mortgage Direct Mail Marketing

Direct mail marketing continues to be one of the most trusted forms of advertising in the mortgage industry.  Mortgage lenders continue to be among our most popular clients due to the success their businesses have achieved using direct mail.  They love the results that direct mail marketing delivers - the high ROI, average 4.4% response [...]

The Perfect Marketing Blend

Think of marketing like cooking.  Any cook knows that you can’t make a recipe without the right blend of ingredients.  In direct mail marketing, your “ingredients” are your data list, offer, creative, and print &mailing .  Each ingredient is needed for the perfect marketing blend that will generate leads and drive sales. The first ingredient [...]

By | November 11th, 2016|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing, Email|

Purchasing A Direct Mail List

As you likely know, your mailing list is the foundation of your direct mail campaign. It’s impossible to run a cost-effective and successful campaign without a solid, accurate list. Finding the right list isn’t an easy task.  If you search “buy direct mail data list” on Google, you’ll see pages upon pages of listings and [...]

By | November 4th, 2016|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing, Email|

Ways To Ensure A Seamless Direct Mail Campaign

Direct mail marketing is still one of the most popular and profitable forms of advertising.  Marketers enjoy its benefits such as its demographic targeting abilities, high ROI and the easiness of tracking results.  Whether you’re a seasoned pro or working on your first direct mail campaign, follow these tips for ensuring that your direct mail [...]

By | October 21st, 2016|Data Lists, Direct Mail, Direct Marketing|

How Mortgage Shops Are Marketing to HARP 2.0 With Credit Driven Data Lists and Direct Mail

Mortgage shops are scrambling to market to HARP 2.0 prospects (Home Affordable Refinance Program). This video discusses how mortgage marketing is exploding with targeted credit driven data lists and direct mail campaigns. Mortgage leads / internet leads and pay per click keyword advertising is an expensive method that generates unqualified candidates and has a high [...]