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Top 3 Reasons Why Direct Mail Marketing Campaigns Fail

On the blog, we often talk about the amazing success that direct mail marketing can bring for you. We brag about its superior targeting capabilities; we show off the success our clients have had. It’s fun and easy to talk and write about the incredible impact that a direct mail campaign can have. Writing about [...]

By | September 11th, 2017|Direct Mail|

Campaigns With New Homeowner Lists

For years, direct mail has been one of the most commonly used marketing tools in the mortgage industry. A lot of people think that direct mail is just for mortgage lenders, but that’s not true. Virtually any and every industry can benefit from using direct mail campaigns. Today, we’re discussing how a variety of businesses [...]

By | August 30th, 2017|Data Lists, Mortgage Marketing|

Direct Mail With Data From The 3 Credit Bureaus

If you follow our blog, you’ve probably seen us mention the awesomeness of pre-screened/credit driven data. We love this data because it allows you to pinpoint leads by their credit score, which allows you to better identify and reach your target audience. Ultimately, this brings you better results - higher response rates, higher sales rates, [...]

By | August 23rd, 2017|Direct Mail|

Following Up With Your Direct Mail Campaigns

Don’t think that your direct mail campaign is over as soon as the last mailer is delivered. To make the most out of your campaign, you should practice following up with your recipients. Contacting your target audience after sending the initial mailer can increase the likelihood of receiving responses and closing sales. Maintaining relationships with [...]

By | August 16th, 2017|Direct Mail|

Ways To Be Certain That You’re Using An Excellent Data List

If you couldn’t already tell, we’re pretty obsessed with data over here at Titan List. On the blog, we’ve likened data lists to the foundation of a house, prime rib, clay, and much more. Our goal is to get marketers to understand the mailing list’s role in direct mail. Every direct mail pro knows (or [...]

By | August 8th, 2017|Data Lists|

Direct Mail Campaigns With Consumer Mailing Lists

Before you begin a marketing campaign - whether it’s through direct mail, social media, or search engine - you need to know your target audience. Who are your consumers? What are their needs? What advertisements do they best respond to? Knowledge is power, and the more knowledgeable you are about your customer base, the more [...]

By | August 2nd, 2017|Direct Mail|

Finding The Right Direct Mail List for Your Mortgage Marketing Goals

Finding a quality direct mailing list can be challenging. First of all, there are many data brokers out there all claiming to have the best data. Unfortunately, many companies don’t have quality data that is accurate and up to date. Even if you find a reliable vendor, it can be hard to know which list [...]

By | July 26th, 2017|Direct Mail, Mortgage Marketing|

New to Direct Mail? Try Postcards

Ah, postcards. There’s so much that we can say about these amazing mailers. We’ve talked about their benefits many times on our blog (see here, and here). However, there’s one thing that we haven’t discussed: postcards for direct mail “newbies.” You see, while we love direct mail and think that it’s an incredible marketing tool, [...]

By | July 24th, 2017|Direct Mail|

4 Secrets For Improving Your Direct Mail Mortgage Marketing

It’s no secret that direct mail is the preferred marketing tool in the mortgage industry. Its high response rates, cost effectiveness, and targeting capabilities help companies generate thousands and thousands of mortgage leads each campaign. With that said, it does take some elbow grease to execute a successful campaign that meets your business goals. Today [...]

By | July 20th, 2017|Direct Mail, Mortgage Marketing|

Direct Mail Benefits for Small Businesses

Far too often we hear people say “Print is dead.”  Sadly, many marketers and advertisers believe in this myth, which keeps them from using direct mail in their marketing campaigns.  In reality, print isn’t dead - especially when it comes to advertising.  Direct mail continues to generate high response rates and high ROIs. Direct mail [...]

By | June 30th, 2017|Data Lists, Direct Mail, Direct Marketing|