Finding The Right Direct Mail List for Your Mortgage Marketing Goals

Finding a quality direct mailing list can be challenging. First of all, there are many data brokers out there all claiming to have the best data. Unfortunately, many companies don’t have quality data that is accurate and up to date. Even if you find a reliable vendor, it can be hard to know which list [...]

By | July 26th, 2017|Direct Mail, Mortgage Marketing|

New to Direct Mail? Try Postcards

Ah, postcards. There’s so much that we can say about these amazing mailers. We’ve talked about their benefits many times on our blog (see here, and here). However, there’s one thing that we haven’t discussed: postcards for direct mail “newbies.” You see, while we love direct mail and think that it’s an incredible marketing tool, [...]

By | July 24th, 2017|Direct Mail|

4 Secrets For Improving Your Direct Mail Mortgage Marketing

It’s no secret that direct mail is the preferred marketing tool in the mortgage industry. Its high response rates, cost effectiveness, and targeting capabilities help companies generate thousands and thousands of mortgage leads each campaign. With that said, it does take some elbow grease to execute a successful campaign that meets your business goals. Today [...]

By | July 20th, 2017|Direct Mail, Mortgage Marketing|

Direct Mail Benefits for Small Businesses

Far too often we hear people say “Print is dead.”  Sadly, many marketers and advertisers believe in this myth, which keeps them from using direct mail in their marketing campaigns.  In reality, print isn’t dead - especially when it comes to advertising.  Direct mail continues to generate high response rates and high ROIs. Direct mail [...]

By | June 30th, 2017|Data Lists, Direct Mail, Direct Marketing|

Simple Changes to Make Your Direct Mail Campaign More Effective

Have you ever felt like you’ve hit a wall with your direct mail campaigns?  By this, we mean feeling like your campaigns are performing okay, but not as well as you had hoped.  If you have, you’re not alone.  Direct mail marketers all have one thing in common: they want their campaigns to be successful.  [...]

By | June 30th, 2017|Data Lists, Direct Mail, Direct Marketing|

3 Direct Mail Marketing Tips for Auto Dealers

Buying a car is an expensive investment, which is why direct mail marketing is such an excellent tool for the auto industry.  Consumers put a lot of thought and research into deciding what type of car to buy and who to buy it from.  It’s certainly not a decision that’s made on the fly.  Mailers [...]

By | June 22nd, 2017|Data Lists, Direct Mail, Direct Marketing|

Surprising Direct Mail Marketing Facts That You Need to Know

Direct mail is one of the oldest marketing methods, yet many of today’s marketers and advertisers know little about it.  There are many misconceptions about direct mail marketing, such as that it’s expensive, doesn’t work, people hate it, it’s inferior to digital marketing  - the list goes on and on.  Today we’re sharing some facts [...]

By | June 19th, 2017|Direct Mail, Direct Marketing|

How To Convert Trigger Leads Into Sales

The key to driving sales with an appealing offer is timing.  An amazing offer will get passed up if it reaches consumers when they’re not ready to make a purchase yet or if they already bought it from one of your competitors.  The only way to run a successful promotion is to get your [...]

By | June 12th, 2017|Data Lists, Direct Mail, Lead Generation|

How and Why Targeted Mailing Lists Lead to Better Campaign Results

We’re starting today’s post with a crazy direct mail fact:  You’ll make more money sending fewer mailers.  Yes, you read that right.  Fewer mailers = more money.  It sounds counterintuitive and hard to believe, but it’s true.  Still confused?  Allow us to explain. By “sending fewer mailers” we mean using a targeted mailing list.  We [...]

By | May 16th, 2017|Direct Mail|

How Credit Bureau Data Can Increase Your Sales

Direct mail is very competitive. You probably already know this if you’ve been the business for a while. Companies who use direct mail are always looking for the next best way to beat the competition.  Many think that the solution is using better graphics, making offers more enticing, and hiring professional copywriters.  Do those things [...]

By | May 10th, 2017|Data Lists, Direct Mail, Direct Marketing|