Secrets For Higher Direct Mail Response Rates

Direct marketing is still one of the best advertising strategies for both B2C and B2B companies. While there are many different options, direct mail still reigns supreme. Emails often get deleted, telemarketing calls get ignored, and online web ads can’t be saved for later use. Direct mail can be saved, faces less competition than email [...]

By | March 22nd, 2017|Direct Mail|

The Best Direct Mail Data For Gaining Mortgage Leads

Direct mail has been a mortgage marketing staple for years.  If you’re already advertising with direct mail you probably know how competitive it can be.  But don’t let fear of the competition keep you from using this advertising method.  Despite the competitiveness, direct mail continues to be a great way to generate new mortgage leads.  [...]

Bullseye- Targeting Tips for Higher Direct Mail Response Rates

How many times have you heard the phrase “It takes money to make money”?  As overused and cliche as it may seem, it’s true.  By deciding to do a direct mail campaign, you’re spending money and making what’s (hopefully) a great investment with a high ROI.  Your investment in your direct mail campaign is worth [...]

By | March 10th, 2017|Data Lists, Direct Mail, Direct Marketing|

Why Direct Mail is More Promising Now Than Ever Before

Working in marketing, it’s fascinating to see how new technological developments have shaped the industry.  It’s hard to imagine that there was a time when email marketing, social media, search engine marketing, and online ads were unheard of.  Don’t let this make you think that direct mail is a thing of the past.  Despite all [...]

By | February 28th, 2017|Data Lists, Direct Mail, Direct Marketing|

Secrets For Your Best Direct Mail Campaign

We’ve already talked about the best practices you should employ for your direct mail campaigns, but we haven’t told you some of these little-known secrets that will help place you ahead of your competition.  Direct mail is one of the most popular and powerful advertising methods used by the many industry, which is why it’s [...]

By | February 23rd, 2017|Data Lists, Direct Mail, Direct Marketing, Advertising|

Upgrade Your Direct Mail Data List

You wouldn’t want to send out mailers with graphics handdrawn by a kindergartener, would you?  (Unless you were doing some type of campaign directed to parents of young children.  In that case, it might be a pretty cute and brilliant strategy!)  You also wouldn’t want your direct mail copy to be written by someone with [...]

By | February 21st, 2017|Data Lists, Direct Mail, Direct Marketing|

Don’t Use Any Data, Use Prescreened Data

Yes, this is another blog post about the importance of quality data in direct mail marketing.  Before you close this tab on your browser, hear us out.  This isn’t a post about any data.  This is about prescreened data. What is prescreened data? Prescreened data is a powerful tool in direct mail.  It’s more targeted [...]

By | February 9th, 2017|Data Lists, Direct Mail, Direct Marketing|

Direct Mail for B2Bs – Does It Work

Direct mail is a common advertising tool for business-to-consumer (B2C) companies.  People check their mailbox more thoroughly than they do their emails, many people actually enjoy receiving physical mail, and people like being able to save mailers for later use - all of which make direct mail marketing effective for B2Cs.  However, this doesn’t mean [...]

By | January 31st, 2017|Direct Mail, Direct Marketing, Email, Advertising|

Direct Mail vs Online Ads – Which Is More Effective

There’s a widespread misconception that online ads are superior to direct mail.  People assume that because our world is so digitized that the best way (or the only way) to advertise is with online ads.  These people think that direct mail is a thing of the past and ineffective.  Here we breakdown why direct mail [...]

By | January 24th, 2017|Direct Mail, Direct Marketing, Mortgage Lender, Advertising|

Are Millennials Killing Direct Mail

Millennials have surpassed Baby Boomers as the largest generation and the biggest group of consumers.  Now that Millennials have gotten older and have more buying power, many companies view them as a lucrative market that they want to tap into.  Gen Y-ers have grown up with computers, the internet and cellphones, which explains the shift [...]

By | January 19th, 2017|Direct Mail, Direct Marketing, Advertising|