Don’t Use Any Data, Use Prescreened Data

Yes, this is another blog post about the importance of quality data in direct mail marketing.  Before you close this tab on your browser, hear us out.  This isn’t a post about any data.  This is about prescreened data. What is prescreened data? Prescreened data is a powerful tool in direct mail.  It’s more targeted [...]

By | February 9th, 2017|Data Lists, Direct Mail, Direct Marketing|

Postcard Postage Rates – 1 of 3 Reasons Why You Need to Send Direct Mail Postcards

Since we’re only in the first few weeks of January, you’re probably still hearing people say “New Year, New Me”.  This year we ask you to think “New Year, New Direct Mail Marketing Strategy”.  Instead of making you get a gym membership and swear off carbs, we challenge you to diversify your direct mail approach.  [...]

By | January 11th, 2017|Direct Mail, Direct Marketing, Bulk Mailing|

Myths About Mortgage Direct Mail

Over the years, direct mail has proven itself to be a force to be reckoned with.  Many companies in a wide variety of industries have driven revenue through direct mail campaigns.  In particular, the mortgage industry has had great success with these campaigns.  However, there are still many lenders out there who are on the [...]

Revisiting Your Mailing List

We can’t stress the importance of having a top quality mailing list for direct mail marketing. It’s essential for your campaign’s success. After having purchased a list and executing your campaign, you may be wondering what to do with it. You may wonder, can I use it again? Should I use it again? The answer [...]

By | December 19th, 2016|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing, Email|

Prospect Psychology in Direct Mail

Psychology has been very influential in the business world, particularly in advertising.  An advertiser needs to learn as much about their target audience as possible - what drives their buying patterns, why they choose one brand over another, how much they’re willing to spend on certain items, etc. - in order to market to them.  [...]

By | December 6th, 2016|Direct Mail, Direct Marketing, Graphic Design, Advertising|

Best Practices for Mortgage Direct Mail Marketing

Direct mail marketing continues to be one of the most trusted forms of advertising in the mortgage industry.  Mortgage lenders continue to be among our most popular clients due to the success their businesses have achieved using direct mail.  They love the results that direct mail marketing delivers - the high ROI, average 4.4% response [...]

Ways To Ensure A Seamless Direct Mail Campaign

Direct mail marketing is still one of the most popular and profitable forms of advertising.  Marketers enjoy its benefits such as its demographic targeting abilities, high ROI and the easiness of tracking results.  Whether you’re a seasoned pro or working on your first direct mail campaign, follow these tips for ensuring that your direct mail [...]

By | October 21st, 2016|Data Lists, Direct Mail, Direct Marketing|

Setting Your Direct Mail Goals

Establishing clear goals serve two main purposes in a direct mail campaign.  First of all, your goal shapes how you structure your campaign.  It helps determine your call-to-action and when to send out the mailers.  Secondly, goals allow you to measure your campaign’s success.  Without setting a goal for your campaign, you’ll have no idea [...]

By | October 17th, 2016|Direct Mail, Direct Marketing|

One Of Your Most Valuable Assets – Your Mailing List

"Data! Data! Data!"  Sherlock Holmes cried impatiently.  "I can't make bricks without clay." - The Adventure of Copper Beeches Sherlock Holmes may be a fictional character and doesn’t work in marketing, but he understands the importance of data.  In direct mail marketing, the data that’s crucial for your campaign’s success is your mailing list.  It’s [...]

By | October 11th, 2016|Data Lists, Direct Mail, Direct Marketing, Email, Lead Generation|

How to Get Loyal Clients in the Mortgage Industry

Statistics show that up to 45% of individuals choose services based on the recommendations of others.  With referrals being such a critical component of sales success, it’s more important than ever that you leave your clients happy.  Not only are satisfied clients more likely to recommend you, but they’re also more likely to retain your [...]

By | November 18th, 2014|Mortgage Marketing|