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Top 3 Reasons Why Direct Mail Marketing Campaigns Fail

On the blog, we often talk about the amazing success that direct mail marketing can bring for you. We brag about its superior targeting capabilities; we show off the success our clients have had. It’s fun and easy to talk and write about the incredible impact that a direct mail campaign can have. Writing about [...]

By | September 11th, 2017|Direct Mail|

Campaigns With New Homeowner Lists

For years, direct mail has been one of the most commonly used marketing tools in the mortgage industry. A lot of people think that direct mail is just for mortgage lenders, but that’s not true. Virtually any and every industry can benefit from using direct mail campaigns. Today, we’re discussing how a variety of businesses [...]

By | August 30th, 2017|Data Lists, Mortgage Marketing|

Direct Mail With Data From The 3 Credit Bureaus

If you follow our blog, you’ve probably seen us mention the awesomeness of pre-screened/credit driven data. We love this data because it allows you to pinpoint leads by their credit score, which allows you to better identify and reach your target audience. Ultimately, this brings you better results - higher response rates, higher sales rates, [...]

By | August 23rd, 2017|Direct Mail|

Building and Buying Mailing Lists to Achieve Your Business Goals

You have two choices for the data you use in your direct mail campaign. You can buy a mailing list, or you can build your own in-house list. There are advantages to both. A purchased list expands your pool of recipients by allowing you to reach more people than you would be able to with [...]

By | July 14th, 2017|Direct Mail, Direct Marketing|

Direct Mail Benefits for Small Businesses

Far too often we hear people say “Print is dead.”  Sadly, many marketers and advertisers believe in this myth, which keeps them from using direct mail in their marketing campaigns.  In reality, print isn’t dead - especially when it comes to advertising.  Direct mail continues to generate high response rates and high ROIs. Direct mail [...]

By | June 30th, 2017|Data Lists, Direct Mail, Direct Marketing|

3 Direct Mail Marketing Tips for Auto Dealers

Buying a car is an expensive investment, which is why direct mail marketing is such an excellent tool for the auto industry.  Consumers put a lot of thought and research into deciding what type of car to buy and who to buy it from.  It’s certainly not a decision that’s made on the fly.  Mailers [...]

By | June 22nd, 2017|Data Lists, Direct Mail, Direct Marketing|

Surprising Direct Mail Marketing Facts That You Need to Know

Direct mail is one of the oldest marketing methods, yet many of today’s marketers and advertisers know little about it.  There are many misconceptions about direct mail marketing, such as that it’s expensive, doesn’t work, people hate it, it’s inferior to digital marketing  - the list goes on and on.  Today we’re sharing some facts [...]

By | June 19th, 2017|Direct Mail, Direct Marketing|

B2B Direct Mail Tips & Tricks You Need To Know

Direct mail is a powerful tool for B2Bs seeking to drive sales.  Today’s professionals don’t have time to answer outbound phone calls or dig through their email inboxes to find your message.  A simple postcard with well-written copy, an unbeatable offer, and attention grabbing graphics is the perfect way to make contact with potential prospects. [...]

By | May 29th, 2017|Data Lists|

Fundamentals of Successful Mortgage Marketing

Are your marketing campaigns generating leads and sales and creating awareness of your business? If not, it’s time to rethink and change up your strategy. Like most things, the most successful marketing campaigns are ones that are planned carefully. For mortgage lenders, a combination of digital and direct mail marketing can be very effective. Here [...]

Don’t Use Any Data, Use Prescreened Data

Yes, this is another blog post about the importance of quality data in direct mail marketing.  Before you close this tab on your browser, hear us out.  This isn’t a post about any data.  This is about prescreened data. What is prescreened data? Prescreened data is a powerful tool in direct mail.  It’s more targeted [...]

By | February 9th, 2017|Data Lists, Direct Mail, Direct Marketing|