Best Practices for Boosting Your Direct Mail ROI

Have you ever asked yourself, “How can I make more money with my direct mail campaigns?”  If you’ve run a few campaigns, you’ve probably seen that some have performed better than others.  Successful direct mail campaigns are the result of planning and strategy.  Here are three simple ways that you can boost your direct mail [...]

By | April 21st, 2017|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing|

Steps to an Effective Direct Mail Campaign

Do you want your next direct mail campaign to create awareness about your business, generate new leads, and deliver a high ROI? We’re going to assume that you answered an enthusiastic “Yes!” to each of these questions.  In order for your campaign to do those things - spread awareness, generate leads and sales - you [...]

By | March 24th, 2017|Data Lists, Direct Mail, Direct Marketing|

Bullseye- Targeting Tips for Higher Direct Mail Response Rates

How many times have you heard the phrase “It takes money to make money”?  As overused and cliche as it may seem, it’s true.  By deciding to do a direct mail campaign, you’re spending money and making what’s (hopefully) a great investment with a high ROI.  Your investment in your direct mail campaign is worth [...]

By | March 10th, 2017|Data Lists, Direct Mail, Direct Marketing|

Why Direct Mail is More Promising Now Than Ever Before

Working in marketing, it’s fascinating to see how new technological developments have shaped the industry.  It’s hard to imagine that there was a time when email marketing, social media, search engine marketing, and online ads were unheard of.  Don’t let this make you think that direct mail is a thing of the past.  Despite all [...]

By | February 28th, 2017|Data Lists, Direct Mail, Direct Marketing|

Trigger Data- Targeting the Right People at the Right Time

Think of everything that goes into executing a direct mail campaign. Copywriting, editing, graphic design, segmenting and/or updating a mailing list, paying for print and postage. It’s a lot!  It would be a shame to spend so much time and money on a direct mail campaign for your mailers to get ignored by your recipients. [...]

By | February 15th, 2017|Data Lists, Direct Mail, Direct Marketing, Lead Generation, Sales People|

Don’t Use Any Data, Use Prescreened Data

Yes, this is another blog post about the importance of quality data in direct mail marketing.  Before you close this tab on your browser, hear us out.  This isn’t a post about any data.  This is about prescreened data. What is prescreened data? Prescreened data is a powerful tool in direct mail.  It’s more targeted [...]

By | February 9th, 2017|Data Lists, Direct Mail, Direct Marketing|

Direct Mail for B2Bs – Does It Work

Direct mail is a common advertising tool for business-to-consumer (B2C) companies.  People check their mailbox more thoroughly than they do their emails, many people actually enjoy receiving physical mail, and people like being able to save mailers for later use - all of which make direct mail marketing effective for B2Cs.  However, this doesn’t mean [...]

By | January 31st, 2017|Direct Mail, Direct Marketing, Email, Advertising|

Are Millennials Killing Direct Mail

Millennials have surpassed Baby Boomers as the largest generation and the biggest group of consumers.  Now that Millennials have gotten older and have more buying power, many companies view them as a lucrative market that they want to tap into.  Gen Y-ers have grown up with computers, the internet and cellphones, which explains the shift [...]

By | January 19th, 2017|Direct Mail, Direct Marketing, Advertising|

Revisiting Your Mailing List

We can’t stress the importance of having a top quality mailing list for direct mail marketing. It’s essential for your campaign’s success. After having purchased a list and executing your campaign, you may be wondering what to do with it. You may wonder, can I use it again? Should I use it again? The answer [...]

By | December 19th, 2016|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing, Email|

How to Attract Mortgage Clients with Direct Mail

There is a reason why we do so much business with mortgage companies - it’s because direct mail yields amazing results.  We’re proud to say that we’ve helped our mortgage clients generate millions of dollars in closings.  In today’s post, we have five techniques to help you attract new clients when using direct mail. Instead [...]