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Top 3 Reasons Why Direct Mail Marketing Campaigns Fail

On the blog, we often talk about the amazing success that direct mail marketing can bring for you. We brag about its superior targeting capabilities; we show off the success our clients have had. It’s fun and easy to talk and write about the incredible impact that a direct mail campaign can have. Writing about [...]

By | September 11th, 2017|Direct Mail|

Following Up With Your Direct Mail Campaigns

Don’t think that your direct mail campaign is over as soon as the last mailer is delivered. To make the most out of your campaign, you should practice following up with your recipients. Contacting your target audience after sending the initial mailer can increase the likelihood of receiving responses and closing sales. Maintaining relationships with [...]

By | August 16th, 2017|Direct Mail|

Ways To Be Certain That You’re Using An Excellent Data List

If you couldn’t already tell, we’re pretty obsessed with data over here at Titan List. On the blog, we’ve likened data lists to the foundation of a house, prime rib, clay, and much more. Our goal is to get marketers to understand the mailing list’s role in direct mail. Every direct mail pro knows (or [...]

By | August 8th, 2017|Data Lists|

4 Secrets For Improving Your Direct Mail Mortgage Marketing

It’s no secret that direct mail is the preferred marketing tool in the mortgage industry. Its high response rates, cost effectiveness, and targeting capabilities help companies generate thousands and thousands of mortgage leads each campaign. With that said, it does take some elbow grease to execute a successful campaign that meets your business goals. Today [...]

By | July 20th, 2017|Direct Mail, Mortgage Marketing|

Building and Buying Mailing Lists to Achieve Your Business Goals

You have two choices for the data you use in your direct mail campaign. You can buy a mailing list, or you can build your own in-house list. There are advantages to both. A purchased list expands your pool of recipients by allowing you to reach more people than you would be able to with [...]

By | July 14th, 2017|Direct Mail, Direct Marketing|

Simple Changes to Make Your Direct Mail Campaign More Effective

Have you ever felt like you’ve hit a wall with your direct mail campaigns?  By this, we mean feeling like your campaigns are performing okay, but not as well as you had hoped.  If you have, you’re not alone.  Direct mail marketers all have one thing in common: they want their campaigns to be successful.  [...]

By | June 30th, 2017|Data Lists, Direct Mail, Direct Marketing|

How and Why Targeted Mailing Lists Lead to Better Campaign Results

We’re starting today’s post with a crazy direct mail fact:  You’ll make more money sending fewer mailers.  Yes, you read that right.  Fewer mailers = more money.  It sounds counterintuitive and hard to believe, but it’s true.  Still confused?  Allow us to explain. By “sending fewer mailers” we mean using a targeted mailing list.  We [...]

By | May 16th, 2017|Direct Mail|

Best Practices for Boosting Your Direct Mail ROI

Have you ever asked yourself, “How can I make more money with my direct mail campaigns?”  If you’ve run a few campaigns, you’ve probably seen that some have performed better than others.  Successful direct mail campaigns are the result of planning and strategy.  Here are three simple ways that you can boost your direct mail [...]

By | April 21st, 2017|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing|

Fundamentals of Successful Mortgage Marketing

Are your marketing campaigns generating leads and sales and creating awareness of your business? If not, it’s time to rethink and change up your strategy. Like most things, the most successful marketing campaigns are ones that are planned carefully. For mortgage lenders, a combination of digital and direct mail marketing can be very effective. Here [...]

Choosing Your Data List Broker- What You Need To Ask

Finding the right data list broker for your direct mail campaign can be overwhelming. If you search it on Google, you’ll see thousands of results. They all claim to have the best data, making it hard for you to know which to pick. The truth is that there isn’t a one-size-fits-all approach to finding a [...]

By | April 6th, 2017|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing|