Revisiting Your Mailing List

We can’t stress the importance of having a top quality mailing list for direct mail marketing. It’s essential for your campaign’s success. After having purchased a list and executing your campaign, you may be wondering what to do with it. You may wonder, can I use it again? Should I use it again? The answer [...]

By | December 19th, 2016|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing, Email|

Best Practices for Mortgage Direct Mail Marketing

Direct mail marketing continues to be one of the most trusted forms of advertising in the mortgage industry.  Mortgage lenders continue to be among our most popular clients due to the success their businesses have achieved using direct mail.  They love the results that direct mail marketing delivers - the high ROI, average 4.4% response [...]

Purchasing A Direct Mail List

As you likely know, your mailing list is the foundation of your direct mail campaign. It’s impossible to run a cost-effective and successful campaign without a solid, accurate list. Finding the right list isn’t an easy task.  If you search “buy direct mail data list” on Google, you’ll see pages upon pages of listings and [...]

By | November 4th, 2016|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing, Email|

Direct Mail in a Digital Age

Advances in technology have transformed the business world, most significantly the ways that companies handle marketing and advertising.  Direct mail, one of the oldest marketing strategies, now competes against more forms of advertising than ever before, such as SEM, email marketing, social media ads - just to name a few.  So what does this mean [...]

By | October 27th, 2016|Data Lists, Direct Mail, Direct Marketing, Email, Advertising, Social Media|

Ways To Ensure A Seamless Direct Mail Campaign

Direct mail marketing is still one of the most popular and profitable forms of advertising.  Marketers enjoy its benefits such as its demographic targeting abilities, high ROI and the easiness of tracking results.  Whether you’re a seasoned pro or working on your first direct mail campaign, follow these tips for ensuring that your direct mail [...]

By | October 21st, 2016|Data Lists, Direct Mail, Direct Marketing|

Direct Mail Marketing and ROI: A No-Brainer for the Mortgage Industry

How full is your email inbox everyday? Sometimes it feels impossible to keep your in-box organized and clean with all the daily clutter. Some companies are abandoning the long trusted Direct Mail strategies in favor of email advertising, but there is strong evidence that still holds Direct Mail marketing as an effective advertising method to [...]