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Surprising Direct Mail Marketing Facts That You Need to Know

Direct mail is one of the oldest marketing methods, yet many of today’s marketers and advertisers know little about it.  There are many misconceptions about direct mail marketing, such as that it’s expensive, doesn’t work, people hate it, it’s inferior to digital marketing  - the list goes on and on.  Today we’re sharing some facts [...]

By | June 19th, 2017|Direct Mail, Direct Marketing|

Fundamentals of Successful Mortgage Marketing

Are your marketing campaigns generating leads and sales and creating awareness of your business? If not, it’s time to rethink and change up your strategy. Like most things, the most successful marketing campaigns are ones that are planned carefully. For mortgage lenders, a combination of digital and direct mail marketing can be very effective. Here [...]

Are Millennials Killing Direct Mail

Millennials have surpassed Baby Boomers as the largest generation and the biggest group of consumers.  Now that Millennials have gotten older and have more buying power, many companies view them as a lucrative market that they want to tap into.  Gen Y-ers have grown up with computers, the internet and cellphones, which explains the shift [...]

By | January 19th, 2017|Direct Mail, Direct Marketing, Advertising|

Postcard Postage Rates – 1 of 3 Reasons Why You Need to Send Direct Mail Postcards

Since we’re only in the first few weeks of January, you’re probably still hearing people say “New Year, New Me”.  This year we ask you to think “New Year, New Direct Mail Marketing Strategy”.  Instead of making you get a gym membership and swear off carbs, we challenge you to diversify your direct mail approach.  [...]

By | January 11th, 2017|Direct Mail, Direct Marketing, Bulk Mailing|

Direct Mail for Different Industries

There isn’t a one-size-fits all direct mail strategy that works for every industry.  Of course there are some qualities of a successful campaign that apply to any industry, such as having a solid mailing list, strong copy, and an enticing offer.  Read on for best practices for three different industries: travel/hospitality, finance, and healthcare. Travel/Hospitality [...]

By | December 9th, 2016|Data Lists, Direct Mail, Direct Marketing|

How To Personalize Your Direct Mail Campaign

Have you ever wondered why direct mail is still so popular?  It’s a legitimate question, especially with the rising popularity of digital marketing platforms like social media, SEM and email.  We can’t deny that some of these new tools have advantages over direct mail.  Digital marketing is modern and trendy, it allows advertisers to reach [...]

By | November 30th, 2016|Direct Mail, Graphic Design, Web Design, Social Media|

Direct Mail in a Digital Age

Advances in technology have transformed the business world, most significantly the ways that companies handle marketing and advertising.  Direct mail, one of the oldest marketing strategies, now competes against more forms of advertising than ever before, such as SEM, email marketing, social media ads - just to name a few.  So what does this mean [...]

By | October 27th, 2016|Data Lists, Direct Mail, Direct Marketing, Email, Advertising, Social Media|

Direct Mail & Digital Media – A Dynamic Duo that Shouldn’t Be Ignored

Direct mail and digital media are all too often thought of as enemies. Some claim direct mail is old school and doesn’t prove results, so digital marketing should consume your marketing efforts. No matter the rumors, it’s essential that marketers make direct mail an important part of their digital marketing strategies. Together, these two channels [...]

By | August 19th, 2013|Data Lists, Direct Mail, Direct Marketing, Mortgage Marketing|