How Credit Bureau Data Can Increase Your Sales

Direct mail is very competitive. You probably already know this if you’ve been the business for a while. Companies who use direct mail are always looking for the next best way to beat the competition.  Many think that the solution is using better graphics, making offers more enticing, and hiring professional copywriters.  Do those things [...]

By | May 10th, 2017|Data Lists, Direct Mail, Direct Marketing|

Can You Trust Your Mailing List?

When you buy a mailing list, you want to feel confident that it can help you meet your campaign goals. Data lists aren’t created equal, making it hard to know whether or not you can trust your list. Ask yourself the following questions to test the reliability of your direct mailing list. If you mainly [...]

By | April 25th, 2017|Data Lists, Direct Mail, Direct Marketing|

Choosing Your Data List Broker- What You Need To Ask

Finding the right data list broker for your direct mail campaign can be overwhelming. If you search it on Google, you’ll see thousands of results. They all claim to have the best data, making it hard for you to know which to pick. The truth is that there isn’t a one-size-fits-all approach to finding a [...]

By | April 6th, 2017|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing|

Steps to an Effective Direct Mail Campaign

Do you want your next direct mail campaign to create awareness about your business, generate new leads, and deliver a high ROI? We’re going to assume that you answered an enthusiastic “Yes!” to each of these questions.  In order for your campaign to do those things - spread awareness, generate leads and sales - you [...]

By | March 24th, 2017|Data Lists, Direct Mail, Direct Marketing|

The Best Direct Mail Data For Gaining Mortgage Leads

Direct mail has been a mortgage marketing staple for years.  If you’re already advertising with direct mail you probably know how competitive it can be.  But don’t let fear of the competition keep you from using this advertising method.  Despite the competitiveness, direct mail continues to be a great way to generate new mortgage leads.  [...]

Secrets For Your Best Direct Mail Campaign

We’ve already talked about the best practices you should employ for your direct mail campaigns, but we haven’t told you some of these little-known secrets that will help place you ahead of your competition.  Direct mail is one of the most popular and powerful advertising methods used by the many industry, which is why it’s [...]

By | February 23rd, 2017|Data Lists, Direct Mail, Direct Marketing, Advertising|

Upgrade Your Direct Mail Data List

You wouldn’t want to send out mailers with graphics handdrawn by a kindergartener, would you?  (Unless you were doing some type of campaign directed to parents of young children.  In that case, it might be a pretty cute and brilliant strategy!)  You also wouldn’t want your direct mail copy to be written by someone with [...]

By | February 21st, 2017|Data Lists, Direct Mail, Direct Marketing|

Trigger Data- Targeting the Right People at the Right Time

Think of everything that goes into executing a direct mail campaign. Copywriting, editing, graphic design, segmenting and/or updating a mailing list, paying for print and postage. It’s a lot!  It would be a shame to spend so much time and money on a direct mail campaign for your mailers to get ignored by your recipients. [...]

By | February 15th, 2017|Data Lists, Direct Mail, Direct Marketing, Lead Generation, Sales People|

Don’t Use Any Data, Use Prescreened Data

Yes, this is another blog post about the importance of quality data in direct mail marketing.  Before you close this tab on your browser, hear us out.  This isn’t a post about any data.  This is about prescreened data. What is prescreened data? Prescreened data is a powerful tool in direct mail.  It’s more targeted [...]

By | February 9th, 2017|Data Lists, Direct Mail, Direct Marketing|

Direct Mail Trends for 2017

We’re sure many people are surprised to see that direct mail is still a popular and effective advertising method in 2017.  It continues to generate millions of dollars in revenue in a world of Apple watches and hoverboards!  Here are a few trends we expect will dominate direct mail this year that will optimize campaigns [...]

By | January 16th, 2017|Data Lists, Direct Mail, Direct Marketing, Advertising|