How To Personalize Your Direct Mail Campaign

Have you ever wondered why direct mail is still so popular?  It’s a legitimate question, especially with the rising popularity of digital marketing platforms like social media, SEM and email.  We can’t deny that some of these new tools have advantages over direct mail.  Digital marketing is modern and trendy, it allows advertisers to reach [...]

By | November 30th, 2016|Direct Mail, Graphic Design, Web Design, Social Media|

Direct Mail Marketing Basics Part 4 of 5: Creating Your Sales Message

Oftentimes, creating a sales message is something that business professionals struggle with the most. Fortunately, it can be easier than you think. In part 4 of our 5-part series, we’ll highlight things that you want to take into consideration when creating your sales copy. While you can hire a professional writer, you might find that [...]

5 Tools to Help You Manage Your Social Media

With so many social media platforms available, it can be difficult to manage them all. Fortunately, there are a number of tools designed to streamline the task of staying on top of social media. Here are some suggestions for tools that will simplify your life: HootSuite – This is the leading social media dashboard. Users [...]

Improve Your Content Marketing Strategy

These days, content marketing is all the rage. But what is it? Simply put, content marketing refers to compelling content that is created to add value for your consumers, rather than hitting them over the head with blunt sales tactics. Content marketing can be very effective if done correctly. For instance, most consumers say they [...]

The Value of Consistency: Direct Mail Marketing

With any marketing initiative, there is value in being consistent—meaning not only trying to drum up business when times are tough, but also remaining in touch with your business contacts and potential leads during times of economic upswings. A consistent approach—one that is dedicated, focused, and determined—will serve your marketing efforts well. Additionally, once you've [...]

By | February 20th, 2014|Direct Mail, Direct Marketing, Internet Marketing / SEO, Web Design|

The Three Foundations of Mortgage Marketing: Part 3: Media

In parts 1 and 2 of our 3-part series, we identified the first two foundations of mortgage marketing—identifying your market and creating an effective advertising message. Now we’ll focus on the third essential, media. By media, we mean the method you’ll choose to get your message to market. Generally, there are 3 basic categories: Radio/Television [...]

Mortgage Marketing: Boosting Your Search Engine Success with Title Tags

In the competitive world of mortgage brokering, you want to do everything you can to make sure that your website appears at the top of search engine results. While you could employ an SEO gun-for-hire, why not try this easy technique and see how it impacts your search engine results? Simply modify your title tags [...]

By | February 4th, 2014|Data Lists, Direct Mail, Mortgage Marketing, Web Design|

Social Media: Seven Ways to Let the World Know You Exist Online

You've worked hard to make your website the best representation of your business and brand. You've written content that sells who you are and why potential clients should work with you. You've provided material that is engaging and informational. You've done all the necessary steps to ensure your website is a successful marketing tool. But [...]

Online Marketing: The Ever Changing Game of Social Media and web presence

Anymore, it seems like it’s impossible to keep up with the ever-changing web marketing tactics that exist. While they do change with a blink of an eye, it isn’t impossible to keep your online marketing up to par. Even with change, the internet is a great place to market because the barrier to entry and [...]

By | January 14th, 2014|Uncategorized, Internet Marketing / SEO, Web Design, Social Media|