Getting Your Mortgage Prospect on the Phone

“Time is money,” or so the saying goes.  As you know, your time as a salesperson is invaluable.  Each time you call a mortgage prospect and reach voice mail, you are losing out on the opportunity to actually be selling.  It’s frustrating, we know.  But fortunately, there are ways to get your mortgage prospect on [...]

By | November 17th, 2015|Prospecting, Sales People, Selling|

Tips for Creating Lifelong Mortgage Clients

In the mortgage lender industry, most clients are a one-time deal.  You might help them finance the purchase of their home and then, the relationship fades away.  However, we would argue that there are a number of important reasons for maintaining the relationship over time for lifelong mortgage clients. First, your client may be a [...]

By | November 13th, 2015|Clients, Sales People, Selling|

The Link between EQ and Mortgage Sales Success

EQ—or emotional intelligence—is what author Colleen Stanley refers to as the “ability to identify, assess and control your own emotions and other’s emotions.” Perhaps unsurprisingly, there is a high link between EQ and mortgage sales success.  According to Inc., “when L’Oreal started hiring salespeople based on emotional competency, the high EQ reps outsold the traditional [...]

By | October 29th, 2015|Mortgage Marketing, Sales People, Selling|

5 Habits of Top Mortgage Salespeople

Ever wonder what makes some people able to sell ice to an Eskimo?  By and large, it’s because top mortgage salespeople practice certain habits that ensure their success.  Below we identify those habits that set the best sales professionals apart from their average-performing peers: Positive Attitude.  Top mortgage salespeople tend to have optimistic outlooks.  This [...]

By | October 27th, 2015|Mortgage Marketing, Sales People, Selling|

3 Ways to Bounce Back from a Bad Mortgage Sales Day

Have you ever had one of those days?  You know the ones we’re talking about…maybe you woke up late, got cut off in traffic, received a rejection you weren’t expecting from a promising prospect, had to call your cell phone company and got stuck on hold for 45 minutes, etc.  A bad mortgage sales day [...]

By | October 12th, 2015|Mortgage Marketing, Sales People, Selling|

3 Surefire Strategies for Increasing Your Mortgage Online Visibility

At times, it can seem next to impossible to boost your company’s search engine rankings.  But don’t despair!  Not only will the advice in this post help you to improve your rankings, but it will also increase your mortgage online visibility—meaning that your website will be found more often by more of the people who [...]

By | September 25th, 2015|Mortgage Marketing, Content Marketing, Selling, Social Media|

Why Mortgage Salespeople Make Great Friends and Partners

Mortgage salespeople get a bad rap.  All too often, they are seen as being predatory, dishonest, or overly aggressive.  Yet we would argue that while there may be a few bad apples in the bunch, the vast majority of salespeople have a number of useful skills that make them good friends and partners.     For [...]

By | September 23rd, 2015|Mortgage Marketing, Sales People, Selling|

Convert Mortgage Leads with this Simple Strategy

What every mortgage lender wants to do: convert mortgage leads.  After all, these are people who have already expressed an interest in your services, making them far more responsive to your closing pitch.  However, for them to be truly worth your while, you need to know the best way to handle them.  We suggest that [...]

By | September 21st, 2015|Lead Generation, Sales People, Selling|

What Differentiates Successful Mortgage Salespeople from Good Ones?

Sometimes the skills of the most successful mortgage salespeople seem elusive, and it can be difficult to determine why exactly these individuals get more referrals, acquire a greater number of leads, and close more frequently than their peers.  However, we believe that successful mortgage salespeople all have the following attributes in common:  Positive Thinking.  Research [...]

By | September 3rd, 2015|Sales People, Selling|

5 Very Easy Things You Can Do to Increase Mortgage Sales

Like every salesperson, you want to increase mortgage sales.  However, we bet that when you imagine doing so, your thoughts run to very big tasks you’d need to undertake—a new marketing campaign, spending more time prospecting, devoting another 5 hours a week to networking, etc.   While all of those things are useful, we’d like [...]

By | August 28th, 2015|Sales People, Selling|