Trigger Data- Targeting the Right People at the Right Time

Think of everything that goes into executing a direct mail campaign. Copywriting, editing, graphic design, segmenting and/or updating a mailing list, paying for print and postage. It’s a lot!  It would be a shame to spend so much time and money on a direct mail campaign for your mailers to get ignored by your recipients. [...]

By | February 15th, 2017|Data Lists, Direct Mail, Direct Marketing, Lead Generation, Sales People|

How to Attract Mortgage Clients with Direct Mail

There is a reason why we do so much business with mortgage companies - it’s because direct mail yields amazing results.  We’re proud to say that we’ve helped our mortgage clients generate millions of dollars in closings.  In today’s post, we have five techniques to help you attract new clients when using direct mail. Instead [...]

Working with Realtors? 3 Behaviors to Avoid

Many mortgage lenders find that developing a relationship while working with realtors and their leads, which ultimately can be extremely beneficial to their mortgage business.  Yet, it’s not just enough to develop the relationship.  You have to give the realtor a reason to want to continue working with you.  To help you excel at this endeavor, [...]

By | December 28th, 2015|Mortgage Lender, Real Estate, Clients, Sales People|

Need Inspiration? 5 Books that Will Transform Your Sales Approach

A great salesperson needs to be optimistic, resilient, persistent, and driven.  While you probably strive to be that—and succeed most of the time—everyone has moments where they feel doubt, fear, or just simply uninspired about their career.  If you’d like to feel passionate and excited about sales again, check out these inspirational books to transform [...]

By | November 27th, 2015|Mortgage News, Sales People|

Getting Your Mortgage Prospect on the Phone

“Time is money,” or so the saying goes.  As you know, your time as a salesperson is invaluable.  Each time you call a mortgage prospect and reach voice mail, you are losing out on the opportunity to actually be selling.  It’s frustrating, we know.  But fortunately, there are ways to get your mortgage prospect on [...]

By | November 17th, 2015|Prospecting, Sales People, Selling|

Tips for Creating Lifelong Mortgage Clients

In the mortgage lender industry, most clients are a one-time deal.  You might help them finance the purchase of their home and then, the relationship fades away.  However, we would argue that there are a number of important reasons for maintaining the relationship over time for lifelong mortgage clients. First, your client may be a [...]

By | November 13th, 2015|Clients, Sales People, Selling|

Creating a Profile of Your Ideal Mortgage Client

It’s the tendency of a lot of small business owners to have a one-size-fits-all approach to marketing.  For instance, a mortgage lender might choose to market his or her business to anyone who needs mortgage services.  That isn’t bad, per se, but it is typically more effective to carefully consider—and market to—a predefined target audience. [...]

By | November 11th, 2015|Mortgage Marketing, Prospecting, Clients, Sales People|

The Link between EQ and Mortgage Sales Success

EQ—or emotional intelligence—is what author Colleen Stanley refers to as the “ability to identify, assess and control your own emotions and other’s emotions.” Perhaps unsurprisingly, there is a high link between EQ and mortgage sales success.  According to Inc., “when L’Oreal started hiring salespeople based on emotional competency, the high EQ reps outsold the traditional [...]

By | October 29th, 2015|Mortgage Marketing, Sales People, Selling|

5 Habits of Top Mortgage Salespeople

Ever wonder what makes some people able to sell ice to an Eskimo?  By and large, it’s because top mortgage salespeople practice certain habits that ensure their success.  Below we identify those habits that set the best sales professionals apart from their average-performing peers: Positive Attitude.  Top mortgage salespeople tend to have optimistic outlooks.  This [...]

By | October 27th, 2015|Mortgage Marketing, Sales People, Selling|

Our Top Tips for Turning Mortgage Prospects into Clients

Want to turn more of your mortgage prospects into clients?  Check out our top tips for doing so: Listen.  All too often, salespeople believe that the more they talk, the greater the likelihood that they’ll close that deal.  Yet high-performing salespeople know that listening is just as important as talking.  Mortgage prospects will often disclose [...]

By | October 22nd, 2015|Mortgage Marketing, Prospecting, Sales People|