Four Tips for Tickling Prospects into Submission

Have you ever clicked on a YouTube video posting, just because you see a screenshot of a panda bear? You have no idea what the panda is going to do, and—unless you’re in a very fortunate profession—panda bears have nothing to do with your day-to-day life. Yet you just can’t resist clicking that link. This [...]

By | February 26th, 2016|Mortgage Marketing, Prospecting|

4 Ways to Boost Mortgage Referrals with Direct Mail

Few options for generating mortgage referrals are more effective than a friendly recommendation from one of your current customers to their friends, family and colleagues. A New York Times study suggests that more than 65 percent of new customers are the result of recommendations from trusted sources. People may love scanning Yelp for restaurant reviews but [...]

By | February 12th, 2016|Direct Mail, Lead Generation, Prospecting|

4 Signs You Should Let Your Mortgage Prospect Do The Talking

Your product or service is the greatest of its kind. So many helpful features, so few downsides, so reasonable an investment. You’ve reviewed every detail and now you’re ready to take your potential client by storm. Don’t get too eager to prove your product, or too eager to prove your knowledge of that service. Just [...]

By | January 8th, 2016|Mortgage Marketing, Mortgage Lender, Prospecting|

How to Make a Good First Impression with Mortgage Prospects

“You never get a second chance to make a good first impression,” or so the saying goes.  As a mortgage lender, you know that it’s critical to put your best foot forward with mortgage prospects.  But do you know how to do so?  Below we recount key steps you can take to leave your potential [...]

By | December 16th, 2015|Mortgage Marketing, Prospecting|

3 Ways to Become a Memorable Mortgage Lender

Do you know someone in the mortgage industry who just seems to have a way with prospects?  A person so charming he could sell ice to an Eskimo?  We’ve probably all known a salesperson that was so successful that we wondered, “How does he do it?”   We’d argue that salespeople like these are successful, [...]

Getting Your Mortgage Prospect on the Phone

“Time is money,” or so the saying goes.  As you know, your time as a salesperson is invaluable.  Each time you call a mortgage prospect and reach voice mail, you are losing out on the opportunity to actually be selling.  It’s frustrating, we know.  But fortunately, there are ways to get your mortgage prospect on [...]

By | November 17th, 2015|Prospecting, Sales People, Selling|

Creating a Profile of Your Ideal Mortgage Client

It’s the tendency of a lot of small business owners to have a one-size-fits-all approach to marketing.  For instance, a mortgage lender might choose to market his or her business to anyone who needs mortgage services.  That isn’t bad, per se, but it is typically more effective to carefully consider—and market to—a predefined target audience. [...]

By | November 11th, 2015|Mortgage Marketing, Prospecting, Clients, Sales People|

Our Top Tips for Turning Mortgage Prospects into Clients

Want to turn more of your mortgage prospects into clients?  Check out our top tips for doing so: Listen.  All too often, salespeople believe that the more they talk, the greater the likelihood that they’ll close that deal.  Yet high-performing salespeople know that listening is just as important as talking.  Mortgage prospects will often disclose [...]

By | October 22nd, 2015|Mortgage Marketing, Prospecting, Sales People|

Obtaining Mortgage Inbound Leads with QR Codes

If you’re unfamiliar with QR codes, they are an abbreviation for Quick Response Codes.  Essentially, they are black-and-white bar codes that users can scan with smartphones to visit a web page, receive a coupon, download an app, etc.  While this is an untraditional form of marketing for lenders, QR codes present a great opportunity to [...]

By | October 16th, 2015|Mortgage Marketing, Lead Generation, Prospecting|

4 Mortgage Prospecting Tips that Yield Results

As a mortgage lender, you know that it’s important to continually have prospects in your sales pipeline so you don’t find yourself triggering a bad sales month.  Below we offer our top mortgage prospecting tips that are guaranteed to help you find new sales clients: Contact Past Clients.  Past clients can be an excellent source [...]

By | October 14th, 2015|Mortgage Marketing, Lead Generation, Prospecting|