The Best Direct Mail Data For Gaining Mortgage Leads

Direct mail has been a mortgage marketing staple for years.  If you’re already advertising with direct mail you probably know how competitive it can be.  But don’t let fear of the competition keep you from using this advertising method.  Despite the competitiveness, direct mail continues to be a great way to generate new mortgage leads.  [...]

What is a Reverse Mortgage and How Does it Work

A reverse mortgage is a home equity loan for senior homeowners age 62 and older who have a small mortgage or have paid off their house.  This type of loan allows seniors to tap into the equity in their home through payments they receive from the bank based on their accumulated home equity.  It’s a [...]

Myths About Mortgage Direct Mail

Over the years, direct mail has proven itself to be a force to be reckoned with.  Many companies in a wide variety of industries have driven revenue through direct mail campaigns.  In particular, the mortgage industry has had great success with these campaigns.  However, there are still many lenders out there who are on the [...]

How to Attract Mortgage Clients with Direct Mail

There is a reason why we do so much business with mortgage companies - it’s because direct mail yields amazing results.  We’re proud to say that we’ve helped our mortgage clients generate millions of dollars in closings.  In today’s post, we have five techniques to help you attract new clients when using direct mail. Instead [...]

Best Practices for Mortgage Direct Mail Marketing

Direct mail marketing continues to be one of the most trusted forms of advertising in the mortgage industry.  Mortgage lenders continue to be among our most popular clients due to the success their businesses have achieved using direct mail.  They love the results that direct mail marketing delivers - the high ROI, average 4.4% response [...]

Don’t Just Give Away Products…Giveaway Expertise: The Benefits of a Free Consultation

Direct mail campaigns work best when some sort of offer is extended (like a free consultation) along with sales letters and other components. There’s always the budget to be thought of, however. Some businesses either offer products or services that don’t make themselves conducive to discounts, or some simply can’t afford to give too much [...]

The World’s Biggest Digital Companies Are Still Using Mortgage Direct Mail. Why Aren’t You?

You’ll hear it everyday and you’ll continue hearing it every day as long as the internet and Email exist: Mortgage direct mail is dead. Of course, you’ll also be able to easily find sources that indicate sending physical advertisements and components is actually very much alive and as effective as ever in the digital age. [...]

By | March 7th, 2016|Direct Mail, Direct Marketing, Mortgage Marketing|

2016 USPS Direct Mail Deals: Who Applies and What It’s Worth to Your Business

Hopefully you’ve had plenty of time to read the blog and figure out why direct mailing is best for your business. Maybe you already use direct mail on a regular basis but could use even more logic to justify your cause. Either way, we’ve got good news for you: The United States Postal Service has [...]

By | March 3rd, 2016|Direct Mail, Direct Marketing, Mortgage Marketing|

Four Tips for Tickling Prospects into Submission

Have you ever clicked on a YouTube video posting, just because you see a screenshot of a panda bear? You have no idea what the panda is going to do, and—unless you’re in a very fortunate profession—panda bears have nothing to do with your day-to-day life. Yet you just can’t resist clicking that link. This [...]

By | February 26th, 2016|Mortgage Marketing, Prospecting|

Mortgage Direct Mail Habits Guaranteed to Wreck Response Rate

We’re positive-minded people, so we tend to publish blog posts that emphasize the great things you can do when conducting a mortgage direct mail campaign. However, sometimes the best way to do the right thing is to recognize what the wrong thing is. Here are five mortgage direct mail habits that will dramatically decrease response [...]