Finding The Right Direct Mail List for Your Mortgage Marketing Goals

Finding a quality direct mailing list can be challenging. First of all, there are many data brokers out there all claiming to have the best data. Unfortunately, many companies don’t have quality data that is accurate and up to date. Even if you find a reliable vendor, it can be hard to know which list [...]

By | July 26th, 2017|Direct Mail, Mortgage Marketing|

4 Secrets For Improving Your Direct Mail Mortgage Marketing

It’s no secret that direct mail is the preferred marketing tool in the mortgage industry. Its high response rates, cost effectiveness, and targeting capabilities help companies generate thousands and thousands of mortgage leads each campaign. With that said, it does take some elbow grease to execute a successful campaign that meets your business goals. Today [...]

By | July 20th, 2017|Direct Mail, Mortgage Marketing|

Why Mortgage Marketing Needs to Include Direct Mail

It’s no surprise that so many mortgage companies love using direct mail for their marketing.  Direct mail yields high response rates which result in lots of mortgage closings.  However, there are still many brokers out there who don’t use direct mail.  They think that they need to focus on following the digital trends with social [...]

By | May 31st, 2017|Mortgage Marketing|

Fundamentals of Successful Mortgage Marketing

Are your marketing campaigns generating leads and sales and creating awareness of your business? If not, it’s time to rethink and change up your strategy. Like most things, the most successful marketing campaigns are ones that are planned carefully. For mortgage lenders, a combination of digital and direct mail marketing can be very effective. Here [...]

The Best Direct Mail Data For Gaining Mortgage Leads

Direct mail has been a mortgage marketing staple for years.  If you’re already advertising with direct mail you probably know how competitive it can be.  But don’t let fear of the competition keep you from using this advertising method.  Despite the competitiveness, direct mail continues to be a great way to generate new mortgage leads.  [...]

What is a Reverse Mortgage and How Does it Work

A reverse mortgage is a home equity loan for senior homeowners age 62 and older who have a small mortgage or have paid off their house.  This type of loan allows seniors to tap into the equity in their home through payments they receive from the bank based on their accumulated home equity.  It’s a [...]

Myths About Mortgage Direct Mail

Over the years, direct mail has proven itself to be a force to be reckoned with.  Many companies in a wide variety of industries have driven revenue through direct mail campaigns.  In particular, the mortgage industry has had great success with these campaigns.  However, there are still many lenders out there who are on the [...]

How to Attract Mortgage Clients with Direct Mail

There is a reason why we do so much business with mortgage companies - it’s because direct mail yields amazing results.  We’re proud to say that we’ve helped our mortgage clients generate millions of dollars in closings.  In today’s post, we have five techniques to help you attract new clients when using direct mail. Instead [...]

Best Practices for Mortgage Direct Mail Marketing

Direct mail marketing continues to be one of the most trusted forms of advertising in the mortgage industry.  Mortgage lenders continue to be among our most popular clients due to the success their businesses have achieved using direct mail.  They love the results that direct mail marketing delivers - the high ROI, average 4.4% response [...]

Don’t Just Give Away Products…Giveaway Expertise: The Benefits of a Free Consultation

Direct mail campaigns work best when some sort of offer is extended (like a free consultation) along with sales letters and other components. There’s always the budget to be thought of, however. Some businesses either offer products or services that don’t make themselves conducive to discounts, or some simply can’t afford to give too much [...]