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Fundamentals of Successful Mortgage Marketing

Are your marketing campaigns generating leads and sales and creating awareness of your business? If not, it’s time to rethink and change up your strategy. Like most things, the most successful marketing campaigns are ones that are planned carefully. For mortgage lenders, a combination of digital and direct mail marketing can be very effective. Here [...]

Direct Mail vs Online Ads – Which Is More Effective

There’s a widespread misconception that online ads are superior to direct mail.  People assume that because our world is so digitized that the best way (or the only way) to advertise is with online ads.  These people think that direct mail is a thing of the past and ineffective.  Here we breakdown why direct mail [...]

By | January 24th, 2017|Direct Mail, Direct Marketing, Mortgage Lender, Advertising|

What is a Reverse Mortgage and How Does it Work

A reverse mortgage is a home equity loan for senior homeowners age 62 and older who have a small mortgage or have paid off their house.  This type of loan allows seniors to tap into the equity in their home through payments they receive from the bank based on their accumulated home equity.  It’s a [...]

Myths About Mortgage Direct Mail

Over the years, direct mail has proven itself to be a force to be reckoned with.  Many companies in a wide variety of industries have driven revenue through direct mail campaigns.  In particular, the mortgage industry has had great success with these campaigns.  However, there are still many lenders out there who are on the [...]

How to Attract Mortgage Clients with Direct Mail

There is a reason why we do so much business with mortgage companies - it’s because direct mail yields amazing results.  We’re proud to say that we’ve helped our mortgage clients generate millions of dollars in closings.  In today’s post, we have five techniques to help you attract new clients when using direct mail. Instead [...]

Best Practices for Mortgage Direct Mail Marketing

Direct mail marketing continues to be one of the most trusted forms of advertising in the mortgage industry.  Mortgage lenders continue to be among our most popular clients due to the success their businesses have achieved using direct mail.  They love the results that direct mail marketing delivers - the high ROI, average 4.4% response [...]

Don’t Just Give Away Products…Giveaway Expertise: The Benefits of a Free Consultation

Direct mail campaigns work best when some sort of offer is extended (like a free consultation) along with sales letters and other components. There’s always the budget to be thought of, however. Some businesses either offer products or services that don’t make themselves conducive to discounts, or some simply can’t afford to give too much [...]

4 Signs You Should Let Your Mortgage Prospect Do The Talking

Your product or service is the greatest of its kind. So many helpful features, so few downsides, so reasonable an investment. You’ve reviewed every detail and now you’re ready to take your potential client by storm. Don’t get too eager to prove your product, or too eager to prove your knowledge of that service. Just [...]

By | January 8th, 2016|Mortgage Marketing, Mortgage Lender, Prospecting|

Working with Realtors? 3 Behaviors to Avoid

Many mortgage lenders find that developing a relationship while working with realtors and their leads, which ultimately can be extremely beneficial to their mortgage business.  Yet, it’s not just enough to develop the relationship.  You have to give the realtor a reason to want to continue working with you.  To help you excel at this endeavor, [...]

By | December 28th, 2015|Mortgage Lender, Real Estate, Clients, Sales People|

4 Questions You Must Ask Before Sending Out Mortgage Direct Mail

Have you ever asked yourself what makes the difference between a successful mortgage direct mail piece and one that gets poor results?  If so, we’d like to take the mystery out of direct mail.  Essentially, there are 4 critical questions you should ask before sending out your mortgage direct mail piece.  Answer these correctly and [...]

By | December 14th, 2015|Direct Mail, Direct Marketing, Mortgage Marketing, Mortgage Lender|