How To Convert Trigger Leads Into Sales

The key to driving sales with an appealing offer is timing.  An amazing offer will get passed up if it reaches consumers when they’re not ready to make a purchase yet or if they already bought it from one of your competitors.  The only way to run a successful promotion is to get your [...]

By | June 12th, 2017|Data Lists, Direct Mail, Lead Generation|

Trigger Data- Targeting the Right People at the Right Time

Think of everything that goes into executing a direct mail campaign. Copywriting, editing, graphic design, segmenting and/or updating a mailing list, paying for print and postage. It’s a lot!  It would be a shame to spend so much time and money on a direct mail campaign for your mailers to get ignored by your recipients. [...]

By | February 15th, 2017|Data Lists, Direct Mail, Direct Marketing, Lead Generation, Sales People|

One Of Your Most Valuable Assets – Your Mailing List

"Data! Data! Data!"  Sherlock Holmes cried impatiently.  "I can't make bricks without clay." - The Adventure of Copper Beeches Sherlock Holmes may be a fictional character and doesn’t work in marketing, but he understands the importance of data.  In direct mail marketing, the data that’s crucial for your campaign’s success is your mailing list.  It’s [...]

By | October 11th, 2016|Data Lists, Direct Mail, Direct Marketing, Email, Lead Generation|

4 Ways to Make A Better Mortgage Mailing List for Your New Offering

Any direct mailing blog worth its salt will hammer on the concept of making contact lists as efficient as possible. The bigger your mortgage mailing list, the higher the odds that it will also include a boatload of prospects who truly have no interest in the product that you’re offering. That said, creating a clean, [...]

By | February 24th, 2016|Direct Mail, Direct Marketing, Lead Generation|

4 Ways to Boost Mortgage Referrals with Direct Mail

Few options for generating mortgage referrals are more effective than a friendly recommendation from one of your current customers to their friends, family and colleagues. A New York Times study suggests that more than 65 percent of new customers are the result of recommendations from trusted sources. People may love scanning Yelp for restaurant reviews but [...]

By | February 12th, 2016|Direct Mail, Lead Generation, Prospecting|

Obtaining Mortgage Inbound Leads with QR Codes

If you’re unfamiliar with QR codes, they are an abbreviation for Quick Response Codes.  Essentially, they are black-and-white bar codes that users can scan with smartphones to visit a web page, receive a coupon, download an app, etc.  While this is an untraditional form of marketing for lenders, QR codes present a great opportunity to [...]

By | October 16th, 2015|Mortgage Marketing, Lead Generation, Prospecting|

4 Mortgage Prospecting Tips that Yield Results

As a mortgage lender, you know that it’s important to continually have prospects in your sales pipeline so you don’t find yourself triggering a bad sales month.  Below we offer our top mortgage prospecting tips that are guaranteed to help you find new sales clients: Contact Past Clients.  Past clients can be an excellent source [...]

By | October 14th, 2015|Mortgage Marketing, Lead Generation, Prospecting|

Convert Mortgage Leads with this Simple Strategy

What every mortgage lender wants to do: convert mortgage leads.  After all, these are people who have already expressed an interest in your services, making them far more responsive to your closing pitch.  However, for them to be truly worth your while, you need to know the best way to handle them.  We suggest that [...]

By | September 21st, 2015|Lead Generation, Sales People, Selling|

Generating mortgage leads: Our Top 5 Tips…

Generating mortgage leads is one of the most important tasks that you can undertake as a mortgage lender.  However, rather than putting your energy toward strategies that yield middling results, why not try some of these time-proven tactics for successfully generating mortgage leads: Team Up with a Realtor.  Realtors can be an excellent source of [...]

By | September 15th, 2015|Mortgage Marketing, Lead Generation, Sales People|

5 Tips for Growing your Mortgage Customer Database

Your mortgage customer database is one of the most important tools that you have at your disposal.  For that reason, it’s critical that mortgage lenders develop a large database so they can increase the number of opportunities they have for conversion.  Below we tell you exactly how to do that: Offer Incentives.  Create some content [...]

By | September 11th, 2015|Mortgage Marketing, Lead Generation, Sales People|