How to Create a Mortgage Business Facebook Page

If you’re new to Facebook, we have some tips that are going to make your social media transition far easier.  Below we provide you with essential steps to help you grow your mortgage business facebook page: Create a Facebook Business Page.  Rather than using your personal Facebook account, create a business Facebook page for your [...]

5 Great Reasons Mortgage Lenders Should Invest in Content Marketing

Have you been considering to invest in content marketing but can’t seem to bite the bullet?  Relax.  It’s common among mortgage brokers to wonder if content marketing is going to significantly improve their revenue.  Our take?  If you invest in content marketing, you really can be part of a successful marketing strategy for the reasons [...]

By | May 14th, 2015|Internet Marketing / SEO, Content Marketing|

Need Social Media Inspiration?

Salespeople often hear that social media is a growing key to financial success.  But rather than just relying on word-of-mouth anecdotes, it can be useful to check out the statistics on this subject.  The Aberdeen Report compared salespeople who used social media with those who didn’t and found that the former outperformed their peers by [...]

How to Generate More Online Leads

A lot of mortgage brokers will pay little attention to acquiring more online leads, instead focusing on realtor referrals.  However, making realtor connections can be a time-consuming process.  In this post, we’ll show you how you can skip the referral and target the consumer directly by generating leads online via your website. Identify Your Audience.  [...]

By | August 6th, 2014|Internet Marketing / SEO|

Social Media Headaches: What to Do When Great Content Doesn’t Deliver

 Many small businesses feel that they’re not seeing the value that they would like in their social media efforts.  They may be regularly posting on Twitter, but their comments aren’t being retweeted.  It could be that they’re generating great content on Facebook, but they don’t have very many followers.  If this is something that you’ve [...]

By | July 21st, 2014|Internet Marketing / SEO, Social Media|

5 Tips to Get a Prospect to Return Your Call

It can be very frustrating when you fail to get a prospect on the phone.  Worse still is when your prospect doesn't return your call after you leave a voice mail.  Fortunately, there are steps that you can take to increase the likelihood that you’ll get a response from your prospect.  Below we list out [...]

By | July 14th, 2014|Direct Mail, Internet Marketing / SEO|

Social Selling: A Primer

More and more, social selling is becoming increasingly important.  For one thing, your prospects are likely to be using the 3 main social media platforms (Facebook, LinkedIn, and Twitter) and having a presence on these sites gives you the opportunity to engage with them.  For another, your competitors are most likely already using social selling. [...]

By | July 10th, 2014|Direct Mail, Internet Marketing / SEO|

Direct Mail Marketing Basics Part 4 of 5: Creating Your Sales Message

Oftentimes, creating a sales message is something that business professionals struggle with the most. Fortunately, it can be easier than you think. In part 4 of our 5-part series, we’ll highlight things that you want to take into consideration when creating your sales copy. While you can hire a professional writer, you might find that [...]

5 Tools to Help You Manage Your Social Media

With so many social media platforms available, it can be difficult to manage them all. Fortunately, there are a number of tools designed to streamline the task of staying on top of social media. Here are some suggestions for tools that will simplify your life: HootSuite – This is the leading social media dashboard. Users [...]

Are You Ignoring Multi screen Marketing? Don’t.

A few decades ago, marketing was simpler. The vehicles for reaching your target audience were limited to television, radio, print, and direct mail. In the new digital era, the options for reaching potential clients have exploded. We now have corporate websites, social media sites, webinars, podcasts, Google ads, and landing pages. With so many choices, [...]