Building and Buying Mailing Lists to Achieve Your Business Goals

You have two choices for the data you use in your direct mail campaign. You can buy a mailing list, or you can build your own in-house list. There are advantages to both. A purchased list expands your pool of recipients by allowing you to reach more people than you would be able to with [...]

By | July 14th, 2017|Direct Mail, Direct Marketing|

Direct Mail Benefits for Small Businesses

Far too often we hear people say “Print is dead.”  Sadly, many marketers and advertisers believe in this myth, which keeps them from using direct mail in their marketing campaigns.  In reality, print isn’t dead - especially when it comes to advertising.  Direct mail continues to generate high response rates and high ROIs. Direct mail [...]

By | June 30th, 2017|Data Lists, Direct Mail, Direct Marketing|

Simple Changes to Make Your Direct Mail Campaign More Effective

Have you ever felt like you’ve hit a wall with your direct mail campaigns?  By this, we mean feeling like your campaigns are performing okay, but not as well as you had hoped.  If you have, you’re not alone.  Direct mail marketers all have one thing in common: they want their campaigns to be successful.  [...]

By | June 30th, 2017|Data Lists, Direct Mail, Direct Marketing|

3 Direct Mail Marketing Tips for Auto Dealers

Buying a car is an expensive investment, which is why direct mail marketing is such an excellent tool for the auto industry.  Consumers put a lot of thought and research into deciding what type of car to buy and who to buy it from.  It’s certainly not a decision that’s made on the fly.  Mailers [...]

By | June 22nd, 2017|Data Lists, Direct Mail, Direct Marketing|

Surprising Direct Mail Marketing Facts That You Need to Know

Direct mail is one of the oldest marketing methods, yet many of today’s marketers and advertisers know little about it.  There are many misconceptions about direct mail marketing, such as that it’s expensive, doesn’t work, people hate it, it’s inferior to digital marketing  - the list goes on and on.  Today we’re sharing some facts [...]

By | June 19th, 2017|Direct Mail, Direct Marketing|

How Credit Bureau Data Can Increase Your Sales

Direct mail is very competitive. You probably already know this if you’ve been the business for a while. Companies who use direct mail are always looking for the next best way to beat the competition.  Many think that the solution is using better graphics, making offers more enticing, and hiring professional copywriters.  Do those things [...]

By | May 10th, 2017|Data Lists, Direct Mail, Direct Marketing|

Why B2Bs Need Direct Mail Marketing

Do you ever feel like B2Cs have it made when it comes to marketing?  It seems like it’s so much easier to come up with cool ad campaigns for a B2C product than a B2B.  After all, Salesforce has 32,000 Instagram followers compared to Nike, which has 71.6 million.  B2B marketing can feel tricky and [...]

By | May 5th, 2017|Direct Mail, Direct Marketing|

Postcards- The Hero of Direct Mail

Postcards are arguably the most popular direct mail format - and rightfully so. Here are the top seven reasons why postcards are one of the most effective mailers and should be considered the hero of direct mail. Affordable Postcard Postage Direct mailskeptics’ biggest criticism of sending mailers is the cost of postage. Postcard postage rates [...]

By | May 3rd, 2017|Direct Mail, Direct Marketing|

Can You Trust Your Mailing List?

When you buy a mailing list, you want to feel confident that it can help you meet your campaign goals. Data lists aren’t created equal, making it hard to know whether or not you can trust your list. Ask yourself the following questions to test the reliability of your direct mailing list. If you mainly [...]

By | April 25th, 2017|Data Lists, Direct Mail, Direct Marketing|

Best Practices for Boosting Your Direct Mail ROI

Have you ever asked yourself, “How can I make more money with my direct mail campaigns?”  If you’ve run a few campaigns, you’ve probably seen that some have performed better than others.  Successful direct mail campaigns are the result of planning and strategy.  Here are three simple ways that you can boost your direct mail [...]

By | April 21st, 2017|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing|