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What Happens When You Start Using Targeted Mailing Lists

If you’ve ever executed direct mail campaigns with low-quality data or without a targeted mailing list, you probably haven’t had the most stellar results. Here on the blog, we love discussing direct mail’s numerous benefits, but it’s important for us to stress that you'll only see these if you’re using a reliable and accurate data [...]

By | September 18th, 2017|Data Lists, Direct Mail|

Top 3 Reasons Why Direct Mail Marketing Campaigns Fail

On the blog, we often talk about the amazing success that direct mail marketing can bring for you. We brag about its superior targeting capabilities; we show off the success our clients have had. It’s fun and easy to talk and write about the incredible impact that a direct mail campaign can have. Writing about [...]

By | September 11th, 2017|Direct Mail|

Growing Your Customer Base With Consumer Mailing Lists

Have you ever felt as though your target audience is out of reach? This feeling is so frustrating because you do know the needs, desires, and traits of your ideal customers. Your challenge is just getting your name and message in front of them. How do you do it? The answer is with direct mail, [...]

By | September 1st, 2017|Data Lists, Direct Mail|

Direct Mail With Data From The 3 Credit Bureaus

If you follow our blog, you’ve probably seen us mention the awesomeness of pre-screened/credit driven data. We love this data because it allows you to pinpoint leads by their credit score, which allows you to better identify and reach your target audience. Ultimately, this brings you better results - higher response rates, higher sales rates, [...]

By | August 23rd, 2017|Direct Mail|

Following Up With Your Direct Mail Campaigns

Don’t think that your direct mail campaign is over as soon as the last mailer is delivered. To make the most out of your campaign, you should practice following up with your recipients. Contacting your target audience after sending the initial mailer can increase the likelihood of receiving responses and closing sales. Maintaining relationships with [...]

By | August 16th, 2017|Direct Mail|

Direct Mail Campaigns With Consumer Mailing Lists

Before you begin a marketing campaign - whether it’s through direct mail, social media, or search engine - you need to know your target audience. Who are your consumers? What are their needs? What advertisements do they best respond to? Knowledge is power, and the more knowledgeable you are about your customer base, the more [...]

By | August 2nd, 2017|Direct Mail|

Finding The Right Direct Mail List for Your Mortgage Marketing Goals

Finding a quality direct mailing list can be challenging. First of all, there are many data brokers out there all claiming to have the best data. Unfortunately, many companies don’t have quality data that is accurate and up to date. Even if you find a reliable vendor, it can be hard to know which list [...]

By | July 26th, 2017|Direct Mail, Mortgage Marketing|

New to Direct Mail? Try Postcards

Ah, postcards. There’s so much that we can say about these amazing mailers. We’ve talked about their benefits many times on our blog (see here, and here). However, there’s one thing that we haven’t discussed: postcards for direct mail “newbies.” You see, while we love direct mail and think that it’s an incredible marketing tool, [...]

By | July 24th, 2017|Direct Mail|

4 Secrets For Improving Your Direct Mail Mortgage Marketing

It’s no secret that direct mail is the preferred marketing tool in the mortgage industry. Its high response rates, cost effectiveness, and targeting capabilities help companies generate thousands and thousands of mortgage leads each campaign. With that said, it does take some elbow grease to execute a successful campaign that meets your business goals. Today [...]

By | July 20th, 2017|Direct Mail, Mortgage Marketing|

Building and Buying Mailing Lists to Achieve Your Business Goals

You have two choices for the data you use in your direct mail campaign. You can buy a mailing list, or you can build your own in-house list. There are advantages to both. A purchased list expands your pool of recipients by allowing you to reach more people than you would be able to with [...]

By | July 14th, 2017|Direct Mail, Direct Marketing|