Direct Mail Benefits for Small Businesses

Far too often we hear people say “Print is dead.”  Sadly, many marketers and advertisers believe in this myth, which keeps them from using direct mail in their marketing campaigns.  In reality, print isn’t dead - especially when it comes to advertising.  Direct mail continues to generate high response rates and high ROIs. Direct mail [...]

By | June 30th, 2017|Data Lists, Direct Mail, Direct Marketing|

Simple Changes to Make Your Direct Mail Campaign More Effective

Have you ever felt like you’ve hit a wall with your direct mail campaigns?  By this, we mean feeling like your campaigns are performing okay, but not as well as you had hoped.  If you have, you’re not alone.  Direct mail marketers all have one thing in common: they want their campaigns to be successful.  [...]

By | June 30th, 2017|Data Lists, Direct Mail, Direct Marketing|

3 Direct Mail Marketing Tips for Auto Dealers

Buying a car is an expensive investment, which is why direct mail marketing is such an excellent tool for the auto industry.  Consumers put a lot of thought and research into deciding what type of car to buy and who to buy it from.  It’s certainly not a decision that’s made on the fly.  Mailers [...]

By | June 22nd, 2017|Data Lists, Direct Mail, Direct Marketing|

How To Convert Trigger Leads Into Sales

The key to driving sales with an appealing offer is timing.  An amazing offer will get passed up if it reaches consumers when they’re not ready to make a purchase yet or if they already bought it from one of your competitors.  The only way to run a successful promotion is to get your [...]

By | June 12th, 2017|Data Lists, Direct Mail, Lead Generation|

B2B Direct Mail Tips & Tricks You Need To Know

Direct mail is a powerful tool for B2Bs seeking to drive sales.  Today’s professionals don’t have time to answer outbound phone calls or dig through their email inboxes to find your message.  A simple postcard with well-written copy, an unbeatable offer, and attention grabbing graphics is the perfect way to make contact with potential prospects. [...]

By | May 29th, 2017|Data Lists|

How Credit Bureau Data Can Increase Your Sales

Direct mail is very competitive. You probably already know this if you’ve been the business for a while. Companies who use direct mail are always looking for the next best way to beat the competition.  Many think that the solution is using better graphics, making offers more enticing, and hiring professional copywriters.  Do those things [...]

By | May 10th, 2017|Data Lists, Direct Mail, Direct Marketing|

Can You Trust Your Mailing List?

When you buy a mailing list, you want to feel confident that it can help you meet your campaign goals. Data lists aren’t created equal, making it hard to know whether or not you can trust your list. Ask yourself the following questions to test the reliability of your direct mailing list. If you mainly [...]

By | April 25th, 2017|Data Lists, Direct Mail, Direct Marketing|

Best Practices for Boosting Your Direct Mail ROI

Have you ever asked yourself, “How can I make more money with my direct mail campaigns?”  If you’ve run a few campaigns, you’ve probably seen that some have performed better than others.  Successful direct mail campaigns are the result of planning and strategy.  Here are three simple ways that you can boost your direct mail [...]

By | April 21st, 2017|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing|

Choosing Your Data List Broker- What You Need To Ask

Finding the right data list broker for your direct mail campaign can be overwhelming. If you search it on Google, you’ll see thousands of results. They all claim to have the best data, making it hard for you to know which to pick. The truth is that there isn’t a one-size-fits-all approach to finding a [...]

By | April 6th, 2017|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing|

Steps to an Effective Direct Mail Campaign

Do you want your next direct mail campaign to create awareness about your business, generate new leads, and deliver a high ROI? We’re going to assume that you answered an enthusiastic “Yes!” to each of these questions.  In order for your campaign to do those things - spread awareness, generate leads and sales - you [...]

By | March 24th, 2017|Data Lists, Direct Mail, Direct Marketing|