The Best Direct Mail Data For Gaining Mortgage Leads

Direct mail has been a mortgage marketing staple for years.  If you’re already advertising with direct mail you probably know how competitive it can be.  But don’t let fear of the competition keep you from using this advertising method.  Despite the competitiveness, direct mail continues to be a great way to generate new mortgage leads.  [...]

Bullseye- Targeting Tips for Higher Direct Mail Response Rates

How many times have you heard the phrase “It takes money to make money”?  As overused and cliche as it may seem, it’s true.  By deciding to do a direct mail campaign, you’re spending money and making what’s (hopefully) a great investment with a high ROI.  Your investment in your direct mail campaign is worth [...]

By | March 10th, 2017|Data Lists, Direct Mail, Direct Marketing|

Why Direct Mail is More Promising Now Than Ever Before

Working in marketing, it’s fascinating to see how new technological developments have shaped the industry.  It’s hard to imagine that there was a time when email marketing, social media, search engine marketing, and online ads were unheard of.  Don’t let this make you think that direct mail is a thing of the past.  Despite all [...]

By | February 28th, 2017|Data Lists, Direct Mail, Direct Marketing|

Secrets For Your Best Direct Mail Campaign

We’ve already talked about the best practices you should employ for your direct mail campaigns, but we haven’t told you some of these little-known secrets that will help place you ahead of your competition.  Direct mail is one of the most popular and powerful advertising methods used by the many industry, which is why it’s [...]

By | February 23rd, 2017|Data Lists, Direct Mail, Direct Marketing, Advertising|

Upgrade Your Direct Mail Data List

You wouldn’t want to send out mailers with graphics handdrawn by a kindergartener, would you?  (Unless you were doing some type of campaign directed to parents of young children.  In that case, it might be a pretty cute and brilliant strategy!)  You also wouldn’t want your direct mail copy to be written by someone with [...]

By | February 21st, 2017|Data Lists, Direct Mail, Direct Marketing|

Trigger Data- Targeting the Right People at the Right Time

Think of everything that goes into executing a direct mail campaign. Copywriting, editing, graphic design, segmenting and/or updating a mailing list, paying for print and postage. It’s a lot!  It would be a shame to spend so much time and money on a direct mail campaign for your mailers to get ignored by your recipients. [...]

By | February 15th, 2017|Data Lists, Direct Mail, Direct Marketing, Lead Generation, Sales People|

Don’t Use Any Data, Use Prescreened Data

Yes, this is another blog post about the importance of quality data in direct mail marketing.  Before you close this tab on your browser, hear us out.  This isn’t a post about any data.  This is about prescreened data. What is prescreened data? Prescreened data is a powerful tool in direct mail.  It’s more targeted [...]

By | February 9th, 2017|Data Lists, Direct Mail, Direct Marketing|

Direct Mail Trends for 2017

We’re sure many people are surprised to see that direct mail is still a popular and effective advertising method in 2017.  It continues to generate millions of dollars in revenue in a world of Apple watches and hoverboards!  Here are a few trends we expect will dominate direct mail this year that will optimize campaigns [...]

By | January 16th, 2017|Data Lists, Direct Mail, Direct Marketing, Advertising|

Revisiting Your Mailing List

We can’t stress the importance of having a top quality mailing list for direct mail marketing. It’s essential for your campaign’s success. After having purchased a list and executing your campaign, you may be wondering what to do with it. You may wonder, can I use it again? Should I use it again? The answer [...]

By | December 19th, 2016|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing, Email|

Direct Mail for Different Industries

There isn’t a one-size-fits all direct mail strategy that works for every industry.  Of course there are some qualities of a successful campaign that apply to any industry, such as having a solid mailing list, strong copy, and an enticing offer.  Read on for best practices for three different industries: travel/hospitality, finance, and healthcare. Travel/Hospitality [...]

By | December 9th, 2016|Data Lists, Direct Mail, Direct Marketing|