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Nurturing a Lifelong Mortgage Lender-Client Relationship

Here’s a startling statistic for you:  According to an article in RisMedia titled, “The Consumer Retention Conundrum,” only 18% of brokerages receive repeat business.  18!  This means that the vast majority of brokers fail to retain their clients, putting them in the unfortunate position of having to constantly discover new leads.  And yet, this fate [...]

By | May 20th, 2015|Mortgage Marketing, Sales People, Customer Service|

Make or Break: Mortgage Customer Service

We’ve all heard stories about unscrupulous mortgage brokers.  They might bait-and-switch on rates.  Alternatively, they might tell someone with an unstable financial history and poor credit that they can get approved for a loan, no problem.  Many of them have reputations that suggest they’re only looking to make a commission, rather than considering what would [...]

By | March 5th, 2015|Mortgage Marketing, Customer Service|

Tips for Providing Top-Notch Mortgage Customer Service

One way to stand out in sales is to offer excellent mortgage customer service.  By showing that you’re willing to go the extra mile, prospects are not only more likely to want to work with you, but they’ll also be more inclined to recommend your services to others.  Furthermore, this focus on customer service is [...]

By | February 18th, 2015|Mortgage Marketing, Customer Service|

3 Ways to Spend More Time Selling Mortgage Loans

Have you ever considered how much additional revenue you could generate if you devoted more of your time to selling mortgage loans?  Unfortunately, statistics show that much of a mortgage broker’s time is spent engaging in administrative tasks, rather than speaking to potential clients.  According to a 2013 study by Pace Productivity, salespeople only spend [...]

By | November 20th, 2014|Lead Generation, Sales People, Customer Service|

Creating Value in the Mortgage Process

Shockingly, Forrester found that only 1 in 8 prospects found conversations with salespeople to be valuable.  Think about that for a minute.  Essentially, 87.5% of prospects are likely to conclude that answering the phone when you call is a waste of their time.  With that in mind, it’s essential that you are creating value in [...]

By | November 6th, 2014|Mortgage Marketing, Lead Generation, Sales People, Customer Service|

Creating Customer-Focused Mortgage Sales Messages

You’ve probably heard this time and time again being in Mortgage Sales—focus on addressing your customer’s needs rather than making your communications all about you.  Yet oftentimes, Mortgage Salespeople fail to remember this and instead, offer up marketing messages that are ineffective.  Below we suggest ways you can start creating customer-focused mortgage sales messages that [...]

By | October 31st, 2014|Mortgage Advertising, Customer Service|