Mortgage Content Marketing Can Be Challenging: 5 Ideas to Make It Easier

By and large, most believe that mortgage content marketing works.  That is to say that the creation or curation of compelling content can be an excellent way of attracting new prospects and clients.  Yet what marketers remain less certain on is how to generate new ideas over and over again for consumer consumption. According to [...]

By | December 22nd, 2015|Direct Marketing, Mortgage Marketing, Content Marketing|

Mortgage Copywriting: Mix It Up Depending on the Medium

Common sense would suggest that all writing is the same.  While that is true to some extent, it doesn’t take into account the impact that the medium should have on your writing style.  Quite simply, mortgage copywriting should be very different based on whether it will be used digitally or in print.  Below we identify [...]

Get Your Mortgage Marketing Email Read with These 5 Tips

Unfortunately for marketers, a large percentage of their emails often make it to the recycling bin before they’re even read.  That means that it’s more important than ever to adhere to the following guidelines for creating a successful mortgage marketing email: Choose your Subject Line Carefully.  The best subject lines offer a bit of intrigue; [...]

By | November 9th, 2015|Mortgage Marketing, Email, Content Marketing|

3 Surefire Strategies for Increasing Your Mortgage Online Visibility

At times, it can seem next to impossible to boost your company’s search engine rankings.  But don’t despair!  Not only will the advice in this post help you to improve your rankings, but it will also increase your mortgage online visibility—meaning that your website will be found more often by more of the people who [...]

By | September 25th, 2015|Mortgage Marketing, Content Marketing, Selling, Social Media|

Creating Content to Attract Leads

Many mortgage lenders are surprised to learn how useful creating content to attract leads can be.  Yet statistics show that 90% of consumers find custom content useful, buyers go through about 57% of the purchasing process before ever talking to a salesperson, and inbound leads have a 14.6% close rate while outbound marketing leads only [...]

By | August 10th, 2015|Mortgage Marketing, Lead Generation, Content Marketing|

5 Ideas for Mortgage Content Curation

If you’re promoting your business via social media, then you already know that coming up with new content can sometimes be a struggle.  However, mortgage content curation — culling various sources for relevant, newsworthy articles to share with your readership — can ease the pain for mortgage lenders who market their services on Facebook, Twitter, [...]

By | July 29th, 2015|Mortgage Marketing, Content Marketing|

Copywriting Tips for Mortgage Lenders

As a mortgage lender, you probably don’t see yourself as a budding copywriter.  However, there are probably times that to market yourself, you need to do your own copywriting.  Rather than regard this as a laborious chore, we have some copywriting tips for mortgage lenders that will make the job easier the next time you [...]

By | June 22nd, 2015|Mortgage Marketing, Content Marketing|

5 Great Reasons Mortgage Lenders Should Invest in Content Marketing

Have you been considering to invest in content marketing but can’t seem to bite the bullet?  Relax.  It’s common among mortgage brokers to wonder if content marketing is going to significantly improve their revenue.  Our take?  If you invest in content marketing, you really can be part of a successful marketing strategy for the reasons [...]

By | May 14th, 2015|Internet Marketing / SEO, Content Marketing|

Marketing your Mortgage Services at Little Cost

As a mortgage broker, you’ve probably heard your share of great marketing ideas.  However, many of the marketing suggestions that mortgage brokers receive can be difficult to implement if they’re working with a tight budget.  With this in mind, we have some suggestions for marketing your mortgage services at little cost: Network – Making more [...]

By | February 20th, 2015|Mortgage Marketing, Content Marketing, Advertising|

Making Mortgage Content Marketing Work for You

You’ve probably heard often enough that, “Content is king.”  Yet while this phrase gets thrown around frequently by marketers, do you know why?  Mortgage content marketing is so important because of the strong influence it has on purchasing decisions.  For one thing, content serves to educate a consumer—this is especially critical when someone is on [...]

By | February 11th, 2015|Mortgage Marketing, Content Marketing|