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Best Practices for Boosting Your Direct Mail ROI

Have you ever asked yourself, “How can I make more money with my direct mail campaigns?”  If you’ve run a few campaigns, you’ve probably seen that some have performed better than others.  Successful direct mail campaigns are the result of planning and strategy.  Here are three simple ways that you can boost your direct mail [...]

By | April 21st, 2017|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing|

Choosing Your Data List Broker- What You Need To Ask

Finding the right data list broker for your direct mail campaign can be overwhelming. If you search it on Google, you’ll see thousands of results. They all claim to have the best data, making it hard for you to know which to pick. The truth is that there isn’t a one-size-fits-all approach to finding a [...]

By | April 6th, 2017|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing|

Postcard Postage Rates – 1 of 3 Reasons Why You Need to Send Direct Mail Postcards

Since we’re only in the first few weeks of January, you’re probably still hearing people say “New Year, New Me”.  This year we ask you to think “New Year, New Direct Mail Marketing Strategy”.  Instead of making you get a gym membership and swear off carbs, we challenge you to diversify your direct mail approach.  [...]

By | January 11th, 2017|Direct Mail, Direct Marketing, Bulk Mailing|

Revisiting Your Mailing List

We can’t stress the importance of having a top quality mailing list for direct mail marketing. It’s essential for your campaign’s success. After having purchased a list and executing your campaign, you may be wondering what to do with it. You may wonder, can I use it again? Should I use it again? The answer [...]

By | December 19th, 2016|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing, Email|

The Perfect Marketing Blend

Think of marketing like cooking.  Any cook knows that you can’t make a recipe without the right blend of ingredients.  In direct mail marketing, your “ingredients” are your data list, offer, creative, and print &mailing .  Each ingredient is needed for the perfect marketing blend that will generate leads and drive sales. The first ingredient [...]

By | November 11th, 2016|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing, Email|

Purchasing A Direct Mail List

As you likely know, your mailing list is the foundation of your direct mail campaign. It’s impossible to run a cost-effective and successful campaign without a solid, accurate list. Finding the right list isn’t an easy task.  If you search “buy direct mail data list” on Google, you’ll see pages upon pages of listings and [...]

By | November 4th, 2016|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing, Email|

5 Email Mistakes to Avoid

While email can offer an excellent ROI—4300% according to the Direct Marketing Association—that’s only if it’s done well.  To avoid making critical errors that will reduce your ROI, check out the top 5 email mistakes that marketers make to learn what NOT to do: Not Optimizing for Mobile.  Roughly 50% of people check their emails [...]

By | August 20th, 2015|Bulk Mailing, Email|

Social Media in the Mortgage Industry

Social media has become a natural part of our everyday lives. Whether we are at home or at work, social media is present around us. Businesses of all sizes have benefited from the easy-to-use features of social media, and virtually every field has been affected, mostly positively, by the visibility and usability that a social [...]

10 Tips to Writing Great Copy for Direct Mail

When utilizing direct mail, you have the ability to land your marketing piece directly in the hands of your prospect. The physical look has to be eye catching enough to catch their attention, but remember ‘content is king’ for a reason. Below are nine tips to remember when writing the copy for your direct [...]

By | August 26th, 2013|Direct Mail, Direct Marketing, Mortgage Advertising, Bulk Mailing|

Capturing Web Traffic through Direct Mailers

With any mortgage mailer and direct mail, it is important to include a landing page that is associated with your mail campaign.  Society over the years has progressively turned into an online mecca.  Consumers will often go online to learn more about your company.  Specifically what type of products you offer, do you have complaints, [...]