Direct Mail for B2Bs – Does It Work

Direct mail is a common advertising tool for business-to-consumer (B2C) companies.  People check their mailbox more thoroughly than they do their emails, many people actually enjoy receiving physical mail, and people like being able to save mailers for later use - all of which make direct mail marketing effective for B2Cs.  However, this doesn’t mean [...]

By | January 31st, 2017|Direct Mail, Direct Marketing, Email, Advertising|

Direct Mail vs Online Ads – Which Is More Effective

There’s a widespread misconception that online ads are superior to direct mail.  People assume that because our world is so digitized that the best way (or the only way) to advertise is with online ads.  These people think that direct mail is a thing of the past and ineffective.  Here we breakdown why direct mail [...]

By | January 24th, 2017|Direct Mail, Direct Marketing, Mortgage Lender, Advertising|

Are Millennials Killing Direct Mail

Millennials have surpassed Baby Boomers as the largest generation and the biggest group of consumers.  Now that Millennials have gotten older and have more buying power, many companies view them as a lucrative market that they want to tap into.  Gen Y-ers have grown up with computers, the internet and cellphones, which explains the shift [...]

By | January 19th, 2017|Direct Mail, Direct Marketing, Advertising|

Direct Mail Trends for 2017

We’re sure many people are surprised to see that direct mail is still a popular and effective advertising method in 2017.  It continues to generate millions of dollars in revenue in a world of Apple watches and hoverboards!  Here are a few trends we expect will dominate direct mail this year that will optimize campaigns [...]

By | January 16th, 2017|Data Lists, Direct Mail, Direct Marketing, Advertising|

Prospect Psychology in Direct Mail

Psychology has been very influential in the business world, particularly in advertising.  An advertiser needs to learn as much about their target audience as possible - what drives their buying patterns, why they choose one brand over another, how much they’re willing to spend on certain items, etc. - in order to market to them.  [...]

By | December 6th, 2016|Direct Mail, Direct Marketing, Graphic Design, Advertising|

Direct Mail in a Digital Age

Advances in technology have transformed the business world, most significantly the ways that companies handle marketing and advertising.  Direct mail, one of the oldest marketing strategies, now competes against more forms of advertising than ever before, such as SEM, email marketing, social media ads - just to name a few.  So what does this mean [...]

By | October 27th, 2016|Data Lists, Direct Mail, Direct Marketing, Email, Advertising, Social Media|

5 Strategies for Creating Engaging Mortgage Facebook Posts

Naturally, there’s a lot of competition for people’s attention on Facebook—you’ll find posts on everything from the latest viral video to an update on your cousin’s latest work crisis.  So, how does a mortgage lender break through the clutter?  By using the 5 strategies we’ve identified below to make more engaging mortgage Facebook posts: Use [...]

By | November 23rd, 2015|Mortgage Marketing, Advertising, Social Media|

4 Fundamentals of a Successful Direct Mail Campaign

So, you want to create your first successful direct mail campaign.  Don’t worry—while at first glance, it might seem overwhelming, we’re going to break down the most important elements of a campaign to make it easier for you: Select a Goal.  Before you begin your campaign, it’s important to set your sights on a target [...]

By | October 6th, 2015|Direct Mail, Direct Marketing, Advertising|

How to Create a Mortgage Business Facebook Page

If you’re new to Facebook, we have some tips that are going to make your social media transition far easier.  Below we provide you with essential steps to help you grow your mortgage business facebook page: Create a Facebook Business Page.  Rather than using your personal Facebook account, create a business Facebook page for your [...]

Crackdown on Deceptive Mortgage Ads: Part 2 of 2

In part 1 of this series, we reported the recent crackdown that the government has made on mortgage lenders and brokers that engage in deceptive mortgage ads.  Of course, this raises concern for all mortgage brokers—how can you promote your services without inadvertently violating the guidelines set forth by the FTC?  Fortunately, it’s easier than [...]

By | April 6th, 2015|Mortgage Advertising, Advertising|