Blog

2511, 2016

Best Practices for Mortgage Direct Mail Marketing

By | November 25th, 2016|Tags: , , , , , , , , |Comments Off on Best Practices for Mortgage Direct Mail Marketing

Direct mail marketing continues to be one of the most trusted forms of advertising in the mortgage industry.  Mortgage lenders continue to be among our most popular clients due to the success their businesses have [...]

2211, 2016

Avoid “Do Not Call” Lists and Spam Filters With Direct Mail

By | November 22nd, 2016|Tags: , , , , |Comments Off on Avoid “Do Not Call” Lists and Spam Filters With Direct Mail

We live in a world where everyone is glued to their smartphone.  People wait in line for hours outside of Apple Stores when a new iPhone has been released, and studies estimate that people spend [...]

1111, 2016

The Perfect Marketing Blend

By | November 11th, 2016|Tags: , , , , |Comments Off on The Perfect Marketing Blend

Think of marketing like cooking.  Any cook knows that you can’t make a recipe without the right blend of ingredients.  In direct mail marketing, your “ingredients” are your data list, offer, creative, and print &mailing [...]

411, 2016

Purchasing A Direct Mail List

By | November 4th, 2016|Tags: , , , , , |Comments Off on Purchasing A Direct Mail List

As you likely know, your mailing list is the foundation of your direct mail campaign. It’s impossible to run a cost-effective and successful campaign without a solid, accurate list. Finding the right list isn’t an [...]

2710, 2016

Direct Mail in a Digital Age

By | October 27th, 2016|Tags: , , , , , , , |Comments Off on Direct Mail in a Digital Age

Advances in technology have transformed the business world, most significantly the ways that companies handle marketing and advertising.  Direct mail, one of the oldest marketing strategies, now competes against more forms of advertising than ever [...]

2110, 2016

Ways To Ensure A Seamless Direct Mail Campaign

By | October 21st, 2016|Tags: , , , , , , |Comments Off on Ways To Ensure A Seamless Direct Mail Campaign

Direct mail marketing is still one of the most popular and profitable forms of advertising.  Marketers enjoy its benefits such as its demographic targeting abilities, high ROI and the easiness of tracking results.  Whether you’re [...]

1710, 2016

Setting Your Direct Mail Goals

By | October 17th, 2016|Tags: , , |Comments Off on Setting Your Direct Mail Goals

Establishing clear goals serve two main purposes in a direct mail campaign.  First of all, your goal shapes how you structure your campaign.  It helps determine your call-to-action and when to send out the mailers.  [...]

1110, 2016

One Of Your Most Valuable Assets – Your Mailing List

By | October 11th, 2016|Tags: , , |Comments Off on One Of Your Most Valuable Assets – Your Mailing List

"Data! Data! Data!"  Sherlock Holmes cried impatiently.  "I can't make bricks without clay." - The Adventure of Copper Beeches Sherlock Holmes may be a fictional character and doesn’t work in marketing, but he understands the [...]

2609, 2016

Best Writing Practices For Direct Mail Campaigns

By | September 26th, 2016|Tags: , |Comments Off on Best Writing Practices For Direct Mail Campaigns

There are two types of mail: mail that gets kept and mail that gets thrown away.  Follow these guidelines to prevent your mail from being in the latter group by writing content that will actually [...]

903, 2016

Don’t Just Give Away Products…Giveaway Expertise: The Benefits of a Free Consultation

By | March 9th, 2016|Comments Off on Don’t Just Give Away Products…Giveaway Expertise: The Benefits of a Free Consultation

Direct mail campaigns work best when some sort of offer is extended (like a free consultation) along with sales letters and other components. There’s always the budget to be thought of, however. Some businesses either [...]