Blog

1710, 2016

Setting Your Direct Mail Goals

By | October 17th, 2016|Tags: , , |Comments Off on Setting Your Direct Mail Goals

Establishing clear goals serve two main purposes in a direct mail campaign.  First of all, your goal shapes how you structure your campaign.  It helps determine your call-to-action and when to send out the mailers.  [...]

1110, 2016

One Of Your Most Valuable Assets – Your Mailing List

By | October 11th, 2016|Tags: , , |Comments Off on One Of Your Most Valuable Assets – Your Mailing List

"Data! Data! Data!"  Sherlock Holmes cried impatiently.  "I can't make bricks without clay." - The Adventure of Copper Beeches Sherlock Holmes may be a fictional character and doesn’t work in marketing, but he understands the [...]

2609, 2016

Best Writing Practices For Direct Mail Campaigns

By | September 26th, 2016|Tags: , |Comments Off on Best Writing Practices For Direct Mail Campaigns

There are two types of mail: mail that gets kept and mail that gets thrown away.  Follow these guidelines to prevent your mail from being in the latter group by writing content that will actually [...]

903, 2016

Don’t Just Give Away Products…Giveaway Expertise: The Benefits of a Free Consultation

By | March 9th, 2016|Comments Off on Don’t Just Give Away Products…Giveaway Expertise: The Benefits of a Free Consultation

Direct mail campaigns work best when some sort of offer is extended (like a free consultation) along with sales letters and other components. There’s always the budget to be thought of, however. Some businesses either [...]

703, 2016

The World’s Biggest Digital Companies Are Still Using Mortgage Direct Mail. Why Aren’t You?

By | March 7th, 2016|Comments Off on The World’s Biggest Digital Companies Are Still Using Mortgage Direct Mail. Why Aren’t You?

You’ll hear it everyday and you’ll continue hearing it every day as long as the internet and Email exist: Mortgage direct mail is dead. Of course, you’ll also be able to easily find sources that [...]

303, 2016

2016 USPS Direct Mail Deals: Who Applies and What It’s Worth to Your Business

By | March 3rd, 2016|Comments Off on 2016 USPS Direct Mail Deals: Who Applies and What It’s Worth to Your Business

Hopefully you’ve had plenty of time to read the blog and figure out why direct mailing is best for your business. Maybe you already use direct mail on a regular basis but could use even [...]

2602, 2016

Four Tips for Tickling Prospects into Submission

By | February 26th, 2016|Comments Off on Four Tips for Tickling Prospects into Submission

Have you ever clicked on a YouTube video posting, just because you see a screenshot of a panda bear? You have no idea what the panda is going to do, and—unless you’re in a very [...]

2402, 2016

4 Ways to Make A Better Mortgage Mailing List for Your New Offering

By | February 24th, 2016|Comments Off on 4 Ways to Make A Better Mortgage Mailing List for Your New Offering

Any direct mailing blog worth its salt will hammer on the concept of making contact lists as efficient as possible. The bigger your mortgage mailing list, the higher the odds that it will also include [...]

2202, 2016

Mortgage Direct Mail Habits Guaranteed to Wreck Response Rate

By | February 22nd, 2016|Comments Off on Mortgage Direct Mail Habits Guaranteed to Wreck Response Rate

We’re positive-minded people, so we tend to publish blog posts that emphasize the great things you can do when conducting a mortgage direct mail campaign. However, sometimes the best way to do the right thing [...]

1802, 2016

How To Generate Trust Through Targeted Mortgage Direct Mailing

By | February 18th, 2016|Comments Off on How To Generate Trust Through Targeted Mortgage Direct Mailing

You tend to take your business to people you trust. This much is obvious. However, things are rarely as simple as choosing a friendly face versus a man in a clown mask. Generating trust means [...]